This is a YouTube video titled "The power of volume" featuring Beverley Simpson discussing sales strategies, specifically the importance of multiple touch points in the buying decision process. The content is a monologue or presentation by Beverley Simpson recorded in October 2023.
And so in order to make more sales, aside from looking at your relationship to selling, which we can talk about in a different episode, but we also need to look at the volume of asks, because research has shown us, and honestly, people say this all the time. They throw this and kick this around. And so I don't know where this stat comes from, but I do know that in my own context, this is what I have seen to be true. People need to have anywhere from eight to 14 touch points before making a buying decision.
