This is a YouTube video titled "The power of volume" containing a monologue by Beverley Simpson recorded in January 2024. Beverley discusses client acquisition strategies, emphasizing the need for a large volume of new leads to secure clients and the importance of effectively communicating with potential clients rather than just trying to be liked.
If you want 10 clients, then you're going to need 800 to 1200 new leads, period. Those numbers tend to not vary. Now people say, oh, but I've got 10 clients with 30 people. True. They need to be. Then that's great, because you've got a whole bunch of warm people that you haven't tapped into or connected to yet that have just been waiting for you to present the offer. But that will tap out, and oftentimes it taps out quickly. So you need to have a way to bring new people who've never heard of you before to get that warm. And then this is where people start to just dive into building know like and trust. And then they spend hours and hours and hours of time trying to get people to like them. But that's not the same thing as trying to communicate to people who need your work. People get this messed up all the time.
