This is a YouTube video titled "The Real Reason Your Audience Isn’t Seeing Your Content" containing a discussion between two speakers about content creation strategies for coaches, focusing on how to better connect with and understand their target audience. The conversation provides practical advice on engaging with clients directly rather than relying on content aimed at other coaches.
When it comes to, like, content creation, I think you see a lot of coaches create content for other coaches, and it's not content that's really helpful to the end user. What are some tips that you have for coaches that are struggling in that department?
I would actually tell you is to just mute all your friends and even mute the people that you look up to. We're just going to mute them for a second so that we can really just communicate with the people that we're wanting to work with. Go and talk to the people that you want to work with. I don't mean be sleazy. I'm saying go and observe your client in their environment. So how do you do that? Have a conversation? It sounds so simple, but it really is. It gets to be that simple.
