This is a YouTube video titled "The Shocking Truth About Building Trust with Your Audience" containing a monologue by Beverley Simpson recorded in June 2023. Beverley discusses strategies for growing an audience of customers by building trust through authority and the role of organic versus paid advertising in audience growth.
And what you really need to understand when it comes to growing an audience of customers, not an audience of people that know, like, and trust you because they love to watch you, you know, share about your tacos on Tuesdays and going to the pool and blah, blah, blah. No, this sense of trust is that you are the person that's going to help them get to the outcome faster. And so what kills me is that you'll see all these people out there that are telling you, you need to do organic. You need to do organic, and you do organic. And yes, that can be really powerful. Building a. Building and growing a sense of authority in the industry is amazing, but it's a slow burn that does take time, and that's not in our control because we're not running the algorithms. And so people are like, oh, you can't use paid advertising because it's just, like, it's just wasting money. It's wasting money. If you're throwing money at it to solve a problem because you're like, oh, I can't do it all.
