Beverley Simpson argues that coaching value comes from helping clients implement information, not just delivering it. The real problem coaches face isn't lack of information but confusion from too much of it.
Now, I've done a ton of podcast episodes on how to give everything away for free and still get paid to coach because it is possible. And it comes down to what I said earlier, which is that it's not about information. You're not selling information. What you're really selling is the implementation of how fast someone can apply and get results from the information you share. And I probably don't have to tell you that in the information age, it is so conflicting, the amount of. Of pseudoscience and science and information that's out there, which actually causes more confusion. So your clients are more confused than ever, despite the amount of information that's out there.
