A talk on why volume matters in business. The speaker argues you need to reach enough potential customers before deciding if an offer actually works. Persistence and scale determine what succeeds.
A talk on why volume matters in business. The speaker argues you need to reach enough potential customers before deciding if an offer actually works. Persistence and scale determine what succeeds.
Because sometimes people will quit too soon. They're literally three feet from gold. They'll go to shiny object, they'll quit. But when you actually look at the data that matters, and you're looking at it, and you're like, but how can you make that decision that the offer is the problem, when you haven't even presented it to 30 people yet? Do 30 conversations with direct asks to 30 people that you know are there or listening, and you're having conversations about it, then tell me. Then we can start looking at the price. We can start looking at all the things that you may think about the offer. Right? So people will try to tell. So they just don't have enough of the volume. But if your business needs volume to sustain, then likely we've got some mismanaged energy experiences.
