A guide to tracking traffic, leads, and sales metrics to build a profitable business. The speaker argues that monitoring these numbers lets you make decisions based on data instead of guessing, and shows you exactly where your business is working and where it isn't.
You need to know your numbers as a business, and I have my clients track one to six metrics. So two metrics for traffic, two metrics for leads, and two sales metrics to determine the performance. You need to know how well the business machine that you have built is doing. Doesn't matter if you're building online, in person, or a combination of both. Instagram, Facebook, it doesn't matter the vehicle, but the structure that is the foundation of your business matters. And when you know your numbers and you see how well your numbers are performing, this is how you can make discerning, data driven decisions to assess how healthy and well the business is doing. That way, when you build your profitable plan, you pull it all together and your business ends up running like a machine, generating revenue every single day. And you no longer have to feel reactive and urgent because the data is going to show you what needs to improve.
