A business coach breaks down how to structure offers at three price points: premium, accessible, and free. The video covers risk reversal in sales and clear communication strategies, with Beverley Simpson promoting the PT Profit Podcast at the end.
Okay. So when you really understand that, then we start to take a look at the leveraged fulfillment system offer stack in your business. And I like my clients and teach my clients to have three actually really four, but let's say three. We'll put three, three offers in there in their business. Okay. Starting with the premium offer. Okay. Now the people get this twisted because they think all premium offer, high ticket. They. No, the premium offer is the signature offer that you want to be known for. I have some accelerators that want to focus on the scaling and growth of their membership. I have some that are, that are wanting to focus on their, on their one, on one or their high ticket. And then I have some people that have, you know, just. It really doesn't matter what the actual offer is. It's just that you're getting clear on the, on on the premium offer that you want to grow and scale as long as it maximizes leverage, leveraging your resources, time, energy, effort and money. Okay, so we've got your premium offers. Then we have, sometimes we have your accessible options. These are your, you know, this could be your SLOs self liquidating offers. These could be your low ticket. Some people will use a membership to serve as their accessible option to just stair step into that premium offer. Okay, this is your ascension model essentially. Then you're going to have the third offer, which is your free stuff. Because people always say, oh man, like my. I just, you know, how do I know what's going to go into, you know, my free versus my paid. Right? It's you getting clear on how you add value, how you increase implementation for your clients. Because I want you to think about how many Instagram posts that you've saved I with the best of intentions to go into and you just forget or how many, you know, freebies you download or how many of you have tried to do free stuff before and then no one shows up. Right? It's because if you go back to the training and go back to that slide is the risk reversal. Where can you, where can, where can.
You.
Own and help people take the next step who are meant for you? Okay, this is normally talking about this part tomorrow and the communication components, but, but everyone, probably within the last 30 to 90 days, I'm willing to bet have had a sales experience or some type of experience where it was just not for them. Okay? And they started to. And so now because of that experience there's evidence of, oh, don't get on that call because I know what's going to happen in that call now. There's evidence and experience that this might not be the right or best fit, right? So it becomes our job to ease and take on all the risk. So this is your guarantee. And there's all different types of guarantees. You can, your satisfaction guarantee, conditional guarantee, like you do the work. I promise this. You can. I promise that I'm going to give you all the tools and support and accountability that you need to get to get this invisible tang outcome and this tangible outcome, okay? But this, when you take on the risk. And then the other thing I want to remind you is that you can also have a no guarantee. And that's still a guarantee. You're saying, no, no, no, I am not taking anyone who's not. This program is not for you. If you're not willing to go all in on you, that's still guaranteed, okay? That sometimes will also depending on your offer that you're putting together. And that's going to be your homework and our time together. So get ready to put your offer together because then we're going to talk about how we communicate it tomorrow, okay? Because maybe your offer is not for this. You know, maybe you're like, no, no, I need someone who's committed, who's willing and ready to run, okay? And if you're, if you're that person, then you're going to be the right fit. And sometimes that people want to be around other people like that. So you know, if they know and see, oh this person's serious, they mean business and they're, it's going to take the risk off for them. So it comes down to you getting super clear on what the offer is. Offer is and then who it's for. But before we get there, right, because. Okay, because. And because I talked about it here, right? Which is that putting a buy button on your website, it's not enough, okay? Build it and they will come. That's not how this works, okay? Because people think, oh man, if I just a ton of value, then they're going to want this, okay? Because the truth is you can't buy from the Internet's best kept secret. No matter how valuable your stuff is, if no one sees it, okay? And if it really was just as simple as add ton of value, build no like and trust. Put a buy button on your website. Website. Then how are you supposed to get paid doing what you love when information and value people can essentially get for free. But I just want to remind you and that as you're starting to think about your offer is to think about the 8020 rule 40% is the offer itself. The other 40% is communicating the right offer to the right person at the right time. Okay? But when your offer so good and it sells itself and you put it to the right person at the at the right time, they're gonna become a client and you won't have to use any of the tricky fancy things. You don't even have to be that awesome at selling you because the offer is going to sell itself and it's going to be fun to sell or easy to sell and fun to deliver. And then I'll show you how we can cultivate, not create, because the demand is already there. I'm not here to convince anybody of anything, okay. But I'll show you how we can cultivate the desire for your offers without convincing.
Thank you for listening to the PT Profit Podcast. If you like this episode, chances are your friends will too. So it would be a huge, huge service to us if you would please leave us a review and share with your friends on your social media channels. When you leave us a review, be sure to take a screenshot of it and email that screenshot to my team@info simpsonfitness.com and we'll send you a very special Instagram podcast that will show you how to create compelling content so that your ideal client clients come to you and you go from wanting clients to a wait list of clients ready for your services. Thank you so much for listening and we'll see you on the next episode.
