Beverley Simpson argues that coaches need to stop people-pleasing and be bold and authentic instead. Being seen and trusted as a real facilitator, not a generic helper, is what actually builds client success and grows your business.
Be specific and bold. Your people pleasing tendencies will not help you. This is why I'm such an advocate for for standing against building no like and trust. No like and trust and just adding value. Because what happens to the people pleasers of the world? Especially if you're anything like me. All you want to do is give, give, give, give, give and give. But a couple things happen. Number one is that you're subconsciously trying to be liked to when the reality is that in order to be a good coach, in order to actually shift someone's perspective and behaviors, you sometimes have to speak into your client's potential and not to the garbage that they bring in the room. So if you're subconsciously trying to be liked all the time, you're running the risk of being bland. Staying unknown and being unknown keeps you unpaid. Now that doesn't mean that you need to try and get a million gajillion thousands of followers. You don't need followers to get paid, but you do need to be bold. You do need to be seen. People do need to believe in you in order to buy from you. Because they can't buy from the Internet's best kept secret. But it's not you that they're buying. They are buying. Trust in themselves. Trust in your program process. Trust in you as the facilitator, not you as a person.
