Two creators explain why chasing viral videos can tank your income. They argue that viral content doesn't build a reliable customer base, and show how to focus on message and customer journey instead.
Focusing on trying to go viral is preventing you from growing your online business. Here's why. 7 seconds 15 seconds.
A cute, catchy hook is not enough to carry people.
Through a customer journey from never hearing.
Of you before to becoming an actual customer.
And if you're attracting people on 7 second hooks, then likelihood of them staying for longer content is probably dismal. And if you're going for that quick dopamine hit of likes, comments and shares, that's not gonna pay your bills. Instead, double down on your message, focus on what you want to stand for, shift perspectives, expose gaps, and harness demand for your offer.
