A coach explains why building a real business backend matters more than chasing likes and followers. The video covers business principles for coaches aiming to reach $50k to $100k income through online work.
Understanding the foundations or the principles of business. Because what happens is most smart and struggling coaches, they, they end up chasing popularity metrics like likes, comments, followers, audience. Because they think more people equals more business. And I get why it does make sense. You cannot buy from the Internet's best kept secret. But going after more people without having your business back end set up, that's like trying to fill up a colander up with water. And I probably don't have to tell you that that's not effective. So we have to understand that business, all business needs people, prospects, purchasers. Another way of saying this is traffic leads customers and clients.
