Beverley SimpsonBusiness Coach for Health Pros

Uncover the Surprising Truth About Finding Your Niche

Name: Uncover the Surprising Truth About Finding Your Niche
Uploaded: 2023-06-22T13:00:31Z
Channel: Beverley Simpson
Description: This is a YouTube video titled "Uncover the Surprising Truth About Finding Your Niche" featuring Beverley Simpson speaking about the limitations of…

22 Jun 2023

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This is a YouTube video titled "Uncover the Surprising Truth About Finding Your Niche" featuring Beverley Simpson speaking about the limitations of traditional demographic approaches to identifying a target audience, emphasizing the need for deeper, more specific connections beyond surface-level characteristics. The content was created on June 22, 2023.

Most people are going to teach you that you need to find out, you know, your age demographics, and you need to really be thinking about some superficial components when it comes to finding your niche. The trouble is, is that most people will then be like, okay, well, I work with women or people who identify as women ages 35 to 40. And it's really surface layer ways of connecting with your audience that are outdated, they're old, they are not specific enough.