This is a YouTube video titled "Uncovering the Surprising Truth About What to Give Away for Free" featuring Beverley Simpson hosting a podcast episode recorded in May 2023. Beverley discusses strategies for deciding what content to offer for free versus what to place behind a paywall, focusing on sales systems and messaging processes for business accelerators.
So in today's episode of the podcast we are diving into how to decide what to give away for free and what to put behind a paywall. It's the number one question that comes through my accelerators when they join, when they sign up, when we're putting together permission based pressure free sales systems that are specifically designed to take someone through a messaging process so that it takes what it takes until it takes. How do you decide what to give away for free, what to to put behind a paywall. And it can feel really overwhelming, especially when you're new or maybe you've been at it for a while. So really make those decisions. What is for free, what goes behind the paywall? So today's episode is for you because the truth people have all different varying opinions on give your best stuff away for free and then that's going to be enough to make a case for coming into your world and buying your program.
