This is a YouTube video titled "Uncovering the Truth Behind NonVerbal Communication in Branding" containing a discussion between two speakers about the impact of nonverbal cues and brand presentation on client perceptions, recorded on June 19, 2023. The content focuses on how body language and visual branding communicate a brand promise and influence client expectations.
85% of what we communicate is not through verbal and written. It's through the subconscious and what we're communicating in our body language and in our visuals. So yeah.
You know, you're, you're, you're building like your brand is also brand promise, right? You're, you're, you're showing people what they can expect from you. And if you are chaotic, indecisive, cluttered, all these things, that's the energy they think you're going to bring to your, you know, work with them. So if you come across as just like pure minimalist, cold white blues, okay, you're going to be to the point and like maybe not very personable. Like maybe you're not the person I want to go to if I'm, you know, a mom that has three kids. Maybe you're not going to be as friendly and understanding. So you really are communicating to your client like what they can expect with you and that brand promise.
