This is a YouTube video titled "Uncovering the Truth Why Your Email List is More Valuable Than Instagram" containing a conversation recorded on June 19, 2023. The discussion features Beverley Simpson and another speaker talking about the importance of building an email list and diversifying communication channels beyond Instagram to maintain connection with clients.
So encouraging you to build your email list. Maybe it's YouTube, maybe it's your blog, things like that. So if you like, I always ask if Instagram left tomorrow, if it crashed and burned and you couldn't get to it, how else are you speaking to your clients? Like picking a couple other tactics because, yeah, chasing trends is exhausting. You just need to pick your brand and stick with it. Of course, be aware of them, but don't chase them.
Yeah, that's so powerful. Right? And I think that, that, you know, we have to always remind ourselves and clients that, that it's just one avenue and borrowed space and we've all had that experience or Instagram shots down or I've, I've actually started my Instagram over and, and the only reason I had the courage and confidence to do that is because I knew that my audience were living in multiple places.
