This is a YouTube video titled "Understanding Buyer Confidence: Keys to Building Trust and Value" containing a monologue by Beverley Simpson recorded in February 2025. In this content, Beverley discusses the relationship between trust, value, and purchasing decisions, emphasizing that personal connections and company mission statements are not always the primary factors influencing buying behavior.
How will you know when you have built enough of trust and value? When someone buys. So are you then saying that because someone hasn't bought, that's why they don't know you enough, they don't trust you enough, they don't like you enough because that you weren't vulnerable enough? Because you know who likes and loves me the most? My husband and my children and my mom. They're my biggest supporters and they've never bought a dime for me. And you're watching this on, on a computer or a phone or listening to this and do you know who the CEO is? Do you know whether or not they eat tacos on Tuesday? Chances are probably not. Now, am I saying that their values and the company's mission statement and like it needs to matter and that it, you know, you want it to align? Sure, yes. For me, absolutely. But whether or not I know what the company's mission statement is is usually not the determining factor of whether or not I'm gonna buy from buy this or buy or not buy. It's not how I make a buying decision. And I'm willing to bet that the same is true for you.
