This is a YouTube video titled "Understanding the True Value of Health and Wellness Coaching Prices" containing a monologue or commentary recorded in February 2025. The speaker reflects on coaching biases related to pricing in the health and wellness industry, discussing perceptions of high-ticket program costs and value.
I was listening to a, someone being coached, a health and wellness professional being coached and I was listening to the coach and I agree with a lot of what this coach was saying, but there were some really important biases that were being communicated, in my opinion that I felt like was a disservice to the health and wellness professional because she was talking about her high ticket program, fifteen hundred dollars and she's had one person go through it and the coach was sharing, oh well, you, you, you know, the coach was sharing. You can't command those types of prices if you don't have the experience or you're not some doctor or you don't have some sick body, right? And I just thought to myself as I listened to this, this hot seat or this coaching, and I thought to myself, fifteen hundred dollars is expensive compared to what? Right? Who said that? That is a premium high ticket offer. When you've got people who are in the health and wellness space that are charging anywhere from 3, 600 to $5,800 for their transformation program for the same program, what could it look like if that $1500 experience was a thought of, oh, this is beta price, right?
