This is a YouTube video titled "Unlock Success by Focusing on Value Not Price" containing a monologue by Beverley Simpson recorded on September 6, 2023. Beverley discusses pricing strategies, emphasizing the pitfalls of competing on price alone and the importance of value-based pricing, with examples including different economic contexts.
If you're trying to create, if you're trying to make price be the differentiating factor between you and someone else, then that's pricing on commodity, and it's the fastest race to the, to the bottom. That, number one. And then number two, the other thing is that if you're thinking, ah, people aren't buying because, because it's too expensive. So now that they're going to buy this, there's a couple of things to take into consideration. Number one, it's just as much effort and, and focus to promote and sell something that's low ticket as it is high ticket. And low ticket. High ticket compared to what? My cousins are in Africa, and in Africa, if I told them that it cost $197, they'd be like, holy crap, I have to save up.
