A coach explains why people misread their social media success. They focus on engagement metrics as the wrong measure, and argue that clear metrics and outside support help you see what you're actually missing.
This is often why coaching and support is so essential, because everyone has roadblocks and everyone has blind spots. Now, some of the things that you can do right now, if you're trying to work on this on your own, is identify the plan, go back to the plan, go back to the step by step protocol, get clear on the metrics that you're going to be measuring, and get clear on identifying what each metric actually means. Because so many times my clients will say, oh, this post isn't working. And when I ask them how I know that, how do they know that? They kind of fumble like, well, it doesn't have any views or engagement. But then when I go and look at the post, the intention behind it was to drive more customers and more content that is intended for more customers often doesn't have as much engagement.
