This is a YouTube video titled "Unlocking Market Potential Going Beyond Stated Desires" containing a monologue or talk from February 26, 2025, discussing marketing strategies focused on understanding the true needs of customers beyond their stated desires, particularly in health and coaching markets.
I see this a lot with, with coaches who are trying to make the secondary gain in their offers be the main gain. And then that's often when things don't work. So here's an example. When someone says, oh, I just want more confidence. But then you create a confidence course and no one buys. Another example is when someone says, oh, I want more energy, but what they really want is body composition. So then you create a seven day protocol to, to get more energy and no one buys. But then there is another case where people will want to, to they really want more energy because they're in the health market and they literally are having autoimmune symptoms or they have, they have, you know, thyroid symptoms and they're like completely depleted after sleeping for 14 hours. But they're all their hair is also falling out and they're just like, I don't care what my body composition looks like, I just want to feel healthy and have more energy. That's a different market. So it's not that things are wrong or bad, it's just about you getting clear on what the real market is that you're going after and give them what they want.
