This is a YouTube video titled "What do people want in their content" featuring Beverley Simpson speaking about the importance of creating content that addresses real problems people face rather than just their wants. The content is a monologue or talk focused on content strategy and self-auditing one's own content to ensure it is effective and relevant, recorded in October 2023.
Because they have big promises for wants and speed of want to solve problems people identify with. If you're struggling, I'm willing to bet that you are writing content about your solution, about the way you help people and how you help people get what they need, not what they want, and solve a problem they don't think they have. That's why so many people struggle. And if you don't believe me, go and look at your content. Go and do a content at audit. And I go and audit myself all the time. I still audit myself to this day when I'm going back and looking at my own content because I just don't believe in ivory tower. I want to do, I want to practice what I preach.
