This is a YouTube video titled "Who Are You?" with Justin Schuman, featuring Beverley Simpson speaking about her journey as a creative entrepreneur. She discusses her experience building a six-figure photography business by being authentic and likable, exploring themes of personal branding and monetizing passions. The content is from April 8, 2023.
And I didn't quite yet still know why niching felt so not great for me. But I got there and my content started with, I'm a creative entrepreneur, I'm a multi passionate person. How did I do what I did? Well, I built my photography company to six figures. And I'm pretty sure I did it, yes, by taking good photos, but by being a person that people just liked and wanted to give money to. And so then I kind of was like, okay, there's something here. Maybe there's something for actors and monetizing a passion or a hobby. And then that became how to just make money just by being yourself. Because ultimately like your product has to be great. You should take that for granted though. But like, do I enjoy you? Do I want to spend time with you? And then it was sort of like, okay, six figures by being yourself. And then that sort of turned into this. Well, I would call that your personal brand, which wasn't as hot of a topic as it is today, although it was starting to percolate. And then it all sort of like came together.
