Why Fitness Coaches Should Focus Locally, Not Globally

When I, when I hear demands to for more regulation in the fitness industry, you know what that is? To me, that's a wine. And I see right through it. It's like because people think, well, I don't have big media and I'm struggling for clients. I've never seen a coach who is busy call for more regulation. Never, ever, ever, ever. What they think is, oh, I'm going to get going here. It's like if that this fuck muffin influencer over in the UK is saying, whatever that I don't disagree with, I want them removed from the Internet. I want them legislated and regulated off the Internet and out of the industry. Well, guess what? You think that every country in the world and every organization, personal training organization, will get together, have a big forum and ban all this stuff? It's never going to happen. If one country does something cool, this person's literally going to go and hang out in Dubai or Thailand or some places, never going or Costa Rica is never going to care about the stuff. Do you want to know what most of the influencers and even like a lot of online, online coaches and like that's another thing too, they demonize everybody's influencers. No, sometimes they're really smart coaches who are online. Most of them don't hold active certifications anymore in anything. They don't need to. They don't coach in person. That's a complicated thing, right? Okay, fine, insurance, I think it's a really good idea. But a lot of them don't even have certifications, so. So this is elitism. But at its heart, they want these people to go away because they feel entitled to the people that they think those influencers are getting. Here's the bad news. If you yourself don't do a good job of at least being visible, serving your audience, having good word of mouth locally creat to the point where you know people are finding their way to you. If all of the bad influencers and people you didn't like were legislated and regulated off the Internet and out of the industry, the people who are coaching with the performance still don't know who the fuck you are, still won't come to work with you because you haven't done anything to earn it, you're not entitled to it. And that's harsh. But if you internalize that, realize, no, I have to continue to work at this, build, grow my reputation and just understand the right form. And we've talked a lot about this. Sometimes it's not social media scale, sometimes it is getting into your community and doing a much better job there and pissing away time. Too much time on the Internet is probably not the right move for a lot of coaches who should just go and get out to local sporting events and local schools and local businesses. Each of you will know what's the right venue for you.