Why Giving Away Your Best Content Can 10x Your Business Sell Speed, Not Information

What we need to do. Once we've looked at our relationship with selling and we know that we're a business and whatnot, you can give all of your best stuff away for free. All of it. Because what you really need to fully understand is that you are actually selling the speed of implementation to get to the desired outcome. Because remember, your people are in a problem, because if they could solve the problem, they would. And the example I always think about is the fact that I can speak to Americans specifically, which is that the fitness industry is a.2 billion dollar industry, and yet the majority of Americans, 88% of them, are metabolically inflexible. So it begs the question, if information was the only thing that people needed, and information was abundant, why do so many people struggle?