Giving away too much free information without a clear next step can actually push clients away. The speaker explains why overwhelming people with value backfires and how to guide them toward deeper engagement instead.
So what happens to people when they just information dump and that there's no clear path to go into the next step? They run the risk of overwhelming their client and then their client doesn't take action. And then it starts to break a sense of trust. And, oh, this process doesn't work for me. So instead, by all means, give your best stuff away for free, of course. But we also want to create the gap. What is the next problem? So it's either going to solve the first problem and then what's the next problem that your course or program or your coaching is going to fix? The next thing that you can do is expose the real problem. So this is shifting perspective. A lot of people are operating from mistakes and misconceptions. So what's the real problem that they're in? So that's providing clarity. The next thing that you could do is give them the first win and then show them how much farther they could go faster when they take the next step. That's what we want to be doing with all of your stuff that you're creating.
