This is a YouTube video titled "Why Selling Information No Longer Works And What You Should Do Instead" containing a monologue by Beverley Simpson recorded in July 2025. Beverley discusses the shift from the information age to an era where implementation and speed of execution are key to achieving desired outcomes, emphasizing that simply selling information is no longer effective.
So now that we've taken a look at our relationship to money, and then also we've taken a look at how people determine value, the next thing that we really need to look at is fully grasping the concept that we are no longer in an information age. Meaning, if you are trying to sell information, here's how you do it, then you are likely going to struggle, because anybody could go to Google, they could go to podcasts, they could go to YouTube if they could figure it out, then learn the information themselves. So how then do we communicate and demonstrate the implementation component? Because it's not about information, it's about implementation and the speed of implementation to get to the desired outcome.
