Volume matters more than profit margins for business success, but only if you have the right backend setup to handle it. Without a proper offer stack, more customers just means more problems.
So it's like, wait, you said I didn't need the volume of people. You said I didn't. I can have a very successful business without the volume. But Beverly, you said that if your business relies on volume, then there's a profit problem. But you just told me the importance of volume, so therein lies the contradiction. So let's break this down. Okay. And why I'm saying this. So the volume and why we need volume, we understand. So then how do we and also not need volume. So when we're talking about profit margins and when we're talking about volume and what we're really looking at is the volume of fans, the volume of potential people doesn't necessarily need to be massive. And then what happens is people will be focusing on volume and virality at the expense of not having their back end set up. If you don't have an offer stack set up and you're going for volume, then likely you're trying to fill a bathtub up with water without plugging in the drain. That's what's happening.
