This is a YouTube video titled "Why Your Content Isn't Working" created on June 25, 2023. It features a single speaker providing advice to health and wellness professionals on common mistakes made when creating online content to attract clients, focusing on targeting the right audience and content strategy.
If you're a struggling health and wellness professional trying to grow an online business but you have been posting semi consistently for the last 30 days and you have not received a client or customer inquiry, this is for you. Four common traps most struggling coaches get into without even realizing it. Number one, are you creating content for your colleagues or for your clients? Here's how to know your clients care about the solution and outcome to the problem they're in. If you are creating content that's specifically around the process and using words like biomechanics, diaphragmatic, breathing, things that they don't necessarily care about any type of anatomy, this is for your colleagues, not for your clients. Number two is everything you're created process solution based as opposed to problem aware? Here's what that means. Are you saying three ways to solve dehydration and your clients are saying ana, I just have a headache, I'm not dehydrated. Most coaches are creating content for people who are not on board with the solution that you are talking about yet. Number three, are you creating problem awareness content? Most people are in a problem that they don't know that they're in or they're doing all the wrong things to fix it. Create the content that solves the problem they think they're in. Number four, are you creating content for your champagne client? So what this means is are you trying to convince your client to be on board with solving the problem or are you creating the content for clients that are already in momentum and they're just doing all the wrong things to solve the problem? Create for those people. If this helps you follow for more.
