This is a YouTube video titled "Why Your Marketing Campaign Went Straight To Spam" containing a monologue by Beverley Simpson recorded on September 13, 2023. Beverley explains issues related to email marketing, specifically how sending emails to invalid addresses can cause a domain to be blacklisted and emails to be marked as spam, affecting outreach campaigns.
You should check and see if your domain has been blacklisted. It's very easy to get blacklisted if you send emails to accounts that no longer exist or no longer operating. Our bounce back accounts, our automatic email forwarding accounts, Google, Microsoft, all these companies will mark it's like a credit score. Your email domain is a credit score. And if you are sending to garbage email addresses, they will mark you as trash. So your stuff will go straight to the spam folder. People won't even see it. You this is one of the biggest problems right now plaguing email marketing that nobody is really talking about. There are ways to get around that, but number one, you should not be sending from your web domain or your personal email domain. If you are doing big outreach campaigns.
