This is a YouTube video titled "You Won't Believe the Platform That Jake Boly Recommends for Building a Consistent Business" containing a monologue by Beverley Simpson recorded on May 23, 2023. Beverley discusses the stability and reliability of platforms like YouTube and Google for building a lasting business compared to more volatile platforms like Instagram.
But in terms of building, I think, a fruitful business, especially one that can stand the test of time and not rely on algorithm changes or whatnot. YouTube and Google are much more consistent. Like, obviously, there are a bunch of algorithm updates here and there. Like they do big updates. Like, I believe it's quarterly for most Google crawls. And then YouTube is obviously owned by Google. So a lot of the ways you search on both of those platforms are very similar, but the changes aren't so drastic. It's not like Instagram, where for months you could be taking off and then all of a sudden they tweak something and you're dead. So that is why I like those platforms and.
