Communicating with Customers and Cross Promoting – Small Business Show 224

The Small business show episode 224 for Wednesday, May 22, 2019. Greetings folks and welcome to the Small Business show here at businessshow. Co. You know who we are, we're by for and about small business. Sponsors for the show this episode include textexpander.com podcast and thealternativeboard.com SBS. We will talk about both of those in more detail shortly here. But first, here in Durham, New Hampshire, I'm Dave Hamilton.

And out on the west coast, I'm Shannon Jean. And I'm always impressed how you can get the drums going and I can get that guitar riff to end at the exact same time every single time.

That's because we're professionals, man.

Yeah, that's it. That's it. I really wish I could play the guitar that. But. But I don't have the commitment to, to make it happen.

You know it. Do you? I, I will ask you this question. It's. It probably will get us into something business wise. But do you probably. Have you ever learned a musical instrument?

So, when I was younger. But I'm a left handed guitarist.

Okay.

And because I write left handed. But. And I did play, but I did not play well and quickly changed, moved my, you know, focus to other things. Got it.

Okay. Well, I always say it's often said, and I agree with this, that the second instrument is way easier than the first.

Oh, I could imagine.

Yeah. Because you, you know what it's like, you know what it feels like to play an instrument like that. That's part of it, but also just not well. Right. It doesn't, that doesn't matter.

Yeah, yeah.

But also, you know, our brains change. Right. Like when we're young, we're really good at memorizing things.

Yeah.

And as we get older, we get worse at that. But what we get better at is seeing the big picture of things. And thankfully for those of us that are getting older, which if we accept time as a, as a, as more than just an abstract, then that would be most of us, we have these devices that are memories. They're better than even the best human memories. So, so it all works okay. But learning an instrument later in life, I've heard from many people can. Is. Is easier than when they tried the first time.

That's good to know.

I learned guitar 10 years ago maybe, but I've been playing drums and piano since I was like 13 or something. So it's different.

But yeah, yeah, you know, it's interesting. Go ahead.

Being left handed, I think is a benefit to learning guitar because you can look across at someone that is playing and they are the mirror image of you, which is actually what you want.

That's pretty good.

Yeah, yeah, yeah, yeah.

That's interesting.

You know, transl.

So anyway, yeah, I. Speaking of translate, I was thinking like trying to learn a new language. Right. Is I think similar to learning an instrument because you gotta learn a language. Right. So I'm looking at. I heard this podcast and the guy who invented the captcha and the recaptcha, which I don't know, we all, for one of my businesses can be the bane of my existence. But you know, I listened to a podcast where he talked about how they developed the captcha and how they turned it into a learning tool. Right. And it was teaching these computers, oh, that's a bus or that's a stoplight or that's a this. You know, there was four things you had to click and the computer only knew that three of them is a crosswalk and the fourth one you clicked, you were training the computer. So that's why Google bottom for, you know, a gazillion dollars, because they figured this out. So he's now started another company called Duolingo, which is doing the same for teaching you how to learn another language.

You're actually teaching the computer in the process.

Yes, you are. But then I heard this morning the new, you know, basically it's Babelfish, right? Real time translation.

Yeah.

As you speak and it. And I heard the, the new Google thing that they released today and I was like, oh, this translation businesses or we're not going to have to learn different languages in the future?

No.

Because you will speak it and someone will hear whatever they need to hear in real time in your tone of voice. And it is absolutely going to change the world as we know it.

I, I agree. I've. I've experienced some of these things at ces. They're not in your voice, but they are, you know, that's.

Yeah, that's what they released today.

Yeah, I know.

Your God, it's crazy.

Yep. Yeah, it's crazy.

Anyway, kind of cool. But that's not what we're here to talk about.

No. I have a couple of things. We'll start with one. We'll see if we get to the second. Let's do it with the business related. I, I always, as I'm sure all of you do, when you see a business doing something, you either, you know, often will say, wow, that's great, what a brilliant idea, or how did they screw this up so much. Right. Like, you know.

Yeah, yeah, yeah.

And so I have. I ran into an experience over the last week or two here that really kind of epitomizes this. It's a company called Hopsy. Now, listeners to this show that have been listeners for more than about six months might know about Hopsy because they were a sponsor of ours. Hopsie had. They sort of aggregated all this stuff together. They. They sold you and us a. Like a mini keg or a mini. A mini refrigerator with a tap on it, really. And then. And then their business was and is selling these small little kegs that are what, about four beers worth of.

Yeah, four or five. They call them torpedoes.

Torpedoes, yeah, exactly. These little things. You put it in and it's instant. Right. You know, you've got beer on tap.

And you're on your countertop.

Yeah, on your countertop. Right.

It's great.

And. And so they have a subscription model, right. Where every month you. If assuming you. You continue to subscribe and pay, they send you four or six or eight, depending on what your level of subscription is of these torpedoes. And you can pick what you want. You get an email, though, and. And this is getting to my point here.

Yeah, You.

You get an email, and the email says, okay, here's what we've chosen to ship you based on your generic preferences.

Okay, I like this kind of beer or whatever.

Right, Right. Okay, here's the four that we are going to ship. You. You have 24 hours to speak or receive this shipment. And. And you can speak and say, delay for a month. Or you can also speak and say, hey, I. I want two of those, but the other two. No. And so give me, you know, give me these inst. Pick from their menu, and it's totally fine as long as you do it within 24 hours of when you get the email, you're totally good. So great. Fine. And then it shows up.

Yeah.

They have to ship alcohol, though, and they're shipping it locally. Relatively ground shipping is. Seems to be how they do it. And they. They, you know, so they have different distribution centers all over the country. And. And your alcohol.

Tricky, tricky.

Yeah. And your beer selection is localized to your distribution center. So you, in California would get different options than I would get, say, here in New Hampshire because ours came from New York. Fine, no problem. So I stayed on this subscription plan, and really what I was doing was I was deferring every other month. So I would get it, and then I would, you know, have. I would have enough. I don't Drink a ton or whatever. So, you know, I still have some. So I defer a month. Well, May came. I had received a shipment in April and my date was about the 10th of the month when I would get this like notice, like 24 hours or you just bought four torpedoes worth. And I realized last week I'm like, I haven't heard from them. Like, and that's weird. So I searched my email, of course, nothing. And I go and log into my account, it says, oh, your account's on hold until July. Like, well, why is that? Okay, I didn't, I know I didn't put it on hold. Right.

Okay, I know.

The last thing I did with them was accept April's shipment. So I didn't even skip a month. It wasn't even like they implied that I wanted more or more of a delay. So I'm like, okay, well, Memorial Day weekend's coming up. We've got some people coming over to the house. I actually do want to order more. So I put some things in my cart and I go to the cart to check out and I get this very generic, like non stylized, no HTML text page that says, we don't ship to your area.

Oh. And I'm like, what, do they lose their distributor?

So I dug into this and I talked with them and they're like, oh yeah, you know, I sent them a customer thing through their support and they're like, oh yeah. You know, the shutdown of dicom really hit us hard. Dicom, D I C O M is owned by Eastern Shipments or something. They are, were the provider that they used to do these shipments at least here in the Northeast. Eastern Supply or Eastern, whatever they were, bought DICOM five or six years ago and were using them and then they just shut down at the end of April and. And so Hopsy doesn't seem to be able to get anyone else to ship their beer. Now, you and I, I mean, you've done way more with shipping than I have, but I guarantee you there's somebody out there that would like this business. Now, maybe not at, you would say, prices or anything like that, but. So first of all, you know, there's. There's a couple of lessons here, so number one, we'll stick with where we are. You don't want to run your business with a key component of it, I. E. The ability to ship as a linchpin without at least exploring a backup option.

Yeah, you need a backup, you know. Yeah, for sure.

We host our sites. We have a company called Servant that was just Acquired by lease Web. And that's where we've hosted for the last 15 years. It's really easy for me to get comfortable with. They will exist forever. I never. I don't need to worry about. Well, I keep, you know, I keep my toes in the water of the, the hosting business for two reasons. Number one, I know they will go away someday. It's just a matter of when and will it affect me or will I be out of this business by that point? Like, which one of us gets out first is really the, you know, the question. And, and then also am I getting screwed on pricing? You know, and so I keep my eyes open and you know, we have Linode on as a sponsor. They were a sponsor of the last episode and I've researched them and they're a fin. And I actually have even considered moving all of our hosting to them. Although moving your hosting is a disaster. So, you know, like, you don't necessarily want to go through the pain of moving it, but that's, that's just because you've got things configured the way you want and you want to leave. But, but sometimes it's worth it. But I at least know that if Servant were to shut down, like I could, it would, it would be a week of pain, but I would have an alternative. And if you can't find an alternative for one of the many things that you rely on, one of the many service providers you rely on, then you need to probably create one if you want to stay in business. Like, you can't just assume that there will always be someone to solve that problem for you. Unless there's a market full of people that are there to solve that problem for you, you need to see it. Yeah, yeah.

And we talk all the time about being optimistic and how creating your own reality and that kind of thing. But there is some limits and you need to think about the opt. And you know, you're right. Having the backup. But the thing I was struck by, I have a few comments about Hopsy. I'm a big fan of beer and I love their concept, but it seems like they really fell down in the customer service side of things as well.

Well, that's the second part.

Yeah.

Why? Why? I mean, they email me all the time.

Yeah. Why are you reaching out to have them tell you this versus them crafting a story, if you will, based in truth. But you know, hey, folks, this is what we encountered. Yada, yada, yada. We're working on this. We've put a coupon in your account as soon as we get, everybody's going to get a free torpedo, whatever, whatever it is. But now how many, you know, pissed off people on the east coast are, you know, not getting their beer? Yeah, that's bad. That's bad.

Well, and it's not. And it's like I own. I now will have this, you know, this, this, this refrigerated thing with the tap on it that I can, like, I, as a consumer have no option to get these torpedoes from anyone else.

I'm not sure that's true.

I've looked now.

Have you looked? You couldn't find them.

I looked about a month and a half ago just to see if I could, you know, is there better pricing, different options, etc. No. Now it's Krups that makes the thing. So you'd think that somebody would, you know, it's not. Hopsy's the only one, but maybe they were or are. Maybe they've got some, some. I mean, maybe there's something patentable about the way the torpedo works. And so, you know, Kreps has given Copsey a license and no one else. Like, I don't know.

Yeah, well, I just. We'll put a link in the show notes, but you can take a look. I don't know anything about them, but the sub, they call it the sub.

Yeah, the sub is the item.

Yeah, yeah. Take a look and see whether you can get those torps from this, this company.

Great.

I don't know if it's, I don't know if it's in. I don't know how to, you know, how it goes. But, but you know, the, the thing about, I, I think one of the, the indicators that perhaps they were going to have trouble. And I love the concept. I mean, who, who doesn't like fresh beer? And I thought the price points were, were pretty good if you really priced out the quality of beer you were getting.

Right.

You were getting local micro brews on tap. You didn't have to go buy it. Like, I have a kegerator which has two mini kegs in it. Five, five gallons.

Okay. Yeah, yeah, yeah.

But you know, that's 50 beers. It's a lot of beer. So you have to be careful about what you pick because you're going like, we just put the kegs in for our summer social season, we like to call it.

Sure.

And, and the kegerator's out by the pool and so we're getting ready and, but you have to be careful. Okay. We want this beer and this beer because you're going to have it for a month or two. Right. Because I don't drink that much beer. But so when they came to approach us, I was like, oh, this is awesome. Here's a product I'll totally use. And we got to try it out, which is great. And they gave us a promotion for our listeners, which is awesome. There's a discount on this. But during the time we were running that promotion, they introduced another promotion that I think undercut the promotion that we were promoting.

Yeah. And many of you pointed that out to us.

Yeah. Like, hey, folks, I can buy this for X. You know, less than what you guys are thinking.

Yeah. Our deal was 99 bucks for, you know, two beers, two glasses, and a. And a sub, which is a good deal. But it is a good deal. Then they were offering it for 79 and I think even 69. And you folks are smart. Like, you listen to this show because you're astute people and you pointed out to us we would love to support you, but, you know, 20 bucks is 20 bucks.

And we don't want to just spout off these sponsor spots. I mean, we're not. We don't do this show to make money.

Right.

We do give small business community sponsors are great. Helps us, you know, cover some costs, keep the lights on. And it's a great metric. We talk about it a lot.

It is.

Even small amounts of money each month can help motivate you to do better.

We don't do it like, we don't. I want to, if I may, at least, speaking for myself, I don't want to say that I don't do it for the money. It. I don't rely on the money from this particular show.

Yeah, there we go.

My family or anything. That is, thank goodness, right? No, that is anything that is, like, fundamentally important to my quality of life. That said, the money actually does and the attraction of sponsors and the success of our sponsors and all of that, each of them are, to your point, metrics that keep me engaged.

It's like engagement.

Yeah. I love that, like, from you folks. Like the emails that we get from you are part of that list. Right. But seeing cash, I mean, you know, we're small business people. Seeing cash, even if it's small, come in shows us that, yes, this is a viable thing and we can do more with it. Like, there is. There is something that happens. So in that sense, yes, I do do it for the money. And. And then, of course, I have a much larger business backup media where we literally do this for the Money. And that is material to the foundation of our, you know, our livelihood and all that stuff. So, so it, it really. Yes, we do it eloquently said.

Yeah, that, that makes. Yeah, it's well said. Yeah, for sure.

Yeah.

But, but, you know, so, yeah, that, that the concept of us pitching, you know, giving this promotion out and then having them go, it, it reeks of desperation in my mind. Or disconnect. A lack of communication between one division that's trying to promote the service on the podcast, different podcasts, and the other marketing department just trying to. We need more subscriptions. We need more subscriptions. Let's do more deals.

Based on what I understand, I think it was the latter. I think it was, well, let's just try everything. You know, we have this opportunity. Let's just go throw it all against the wall and see what sticks. And you know what? I don't know that I would fault them for that. But coming to us and saying, oh, we're not getting a lot of performance, can you do more for us? It's like, well, we could, but our listeners are smart enough to know that they've got a better option regardless of how many times we tell them about ours and that conversation actually happens. So you folks know, we do go to bat for you on these sorts of things. You know, we were not here to, to, as I always say, and I say, you know, there are times when, especially with what we do with backbeat media, you know, we obviously, we're in the customer service business because that's every business and we want to keep all our sponsors happy, but we also want to keep our shows happy. And for, yeah, for this, the way you keep a show happy is you keep the listeners happy. Because if there are no listeners, then it doesn't matter about the sponsors. Right? Like, there's no sponsors to worry about keeping happy. So it truly does start and end with keeping our listeners happy and serving our listeners. So we did, we went to bat for you guys. It was, but it was an interesting, like seeing all of this now from, you know, the perspective that we, that we have of time and all of this. Like, okay, so they weren't. There's a lot of disconnects that happened within that business. And it is interesting to do a little, you know, 15 minute case study on. So, so it is.

Yeah, that's cool. Yeah, good stuff.

I have another case study I want to do about the New York Times, you know, but, but, but I first want to talk about our two sponsors.

Speaking of sponsors, speaking Of.

Yeah, exactly. And our first sponsor today is textexpander, one of our favorite apps services. Yup. The way textexpander makes my personal and business life better is something that I cannot overstate. Like, it's impossible because of how much time and really just how much brain space it saves me because I have all of these things that I need to type regularly. Addresses, canned responses is the wrong thing. Although that's what happens. Responses to emails that are the same over and over again. Right. People asking the same question, what are your prices? How does this work? How do, what do I need for my talking points for the podcast? Like, these things that are just materially recurring in our business, we need to tell people and we need to tell them in an efficient way, in an accurate way. And when, when those two things have to come together, they can often be very timely to sit down and craft a response that's both efficient and accurate. Right. You want someone to understand what you're telling them, but you also want them to bother to take the time to read it. And if it's five pages long, you know, that's not as good as say five paragraphs or five sentences. So you spend the time, you whittle it down and then what do you do? You send the email. The next time, what do you do? You go into your sent box, you copy it from the last one, you paste it, and that's fraught with all kinds of, well, inefficiencies, quite frankly. That's where textexpander comes in. Because what you do is you put it into textexpander and then the next time you need it, you just either with a click of a mouse or you type a shortcut and it expands textexpander into your preview crafted, pre vetted, pre created response. And the beauty of it is you don't have to read it, you know what it says. So even if it is five paragraphs long, you say, you know, hey Tim, thanks so much for emailing. You invoke your response, thanks so much. And boom, you sent it. And it literally takes that long, right? So something that's five paragraphs long, very fundamentally important to your business, you've now done in five seconds. And you know it's right. This is what textexpander does for you. You got to check it out. Visit textexpander.com podcast show listeners get 20% off your first year. You'll choose small business show from the list of what they'll ask you. And then you get 20% off your first year. Our thanks to Textexpander for sponsoring this episode. So cool.

Yeah, for sure, man. Couldn't live without it.

Yeah. Yeah, for sure. Our second sponsor today is the Alternative Board. You know, owning your own business, it's a major accomplishment, right? Takes a lot of hard work, takes a lot of dedication, and you've done that. But taking your business to the next level is often really difficult and requires help. And help is something that we small business owners often don't even know we need. And once we know we need it, we don't know where to get it. And that's why you need the Alternative Board, or tab, a group of business owners and experts in your area that can. That you can turn to for valuable advice on growing your business. Right. Tab's been helping owners and CEOs of privately held businesses for like 30 years with their business owner advisory needs. The way it works is each board is made up of 10 local non competing business leaders. And you meet together for four hours a month to discuss all your relevant business issues and opportunities. And you help each other out with things like sales and marketing, hiring, training, operations. You support each other. They're your Alternative board. Right? That's why it's thealternative board.com SBS. You get help building actionable strategic plans for your businesses. You get feedback. You get to take these four hours and instead of working in your business, you're working on your business. And in addition to you get one on one business coaching in between your meetings. Having a TAB membership can make a huge difference for you and your business. And members report they get better work, life balance, greater ability to deal with day to day operations because you're taking that time and taking a breath and looking at things. So get the help that you need to take your business to the next level. Apply for FREE today. Free today. To find out if there's a board seat available in your area, go to TheAlternativeBoard.com SBS that's TheAlternativeBoard.com SBS our thanks to the Alternative Board for sponsoring this episode. All right, Awesome. I got another thing. Shannon.

Okay, what's up?

It's the New York Times. I know it's crazy, but I'm a publisher too. Right? You are too, right? We're all publishers.

Yeah, sure. Yeah.

So the New York Times recently started a podcast called the Daily. Monday through Friday, about 20 minutes and they focus on one, maybe two issues of the day. Really well done and it's super handy. They, they really distill things down. I've Never caught them, like being reporting with a political bent or anything. Like, they just.

Different topics. I mean, politics or business or whatever.

Politics, business, whatever's happening in the world. Michael Jackson, that movie about Michael Jackson. They dug into that a little bit too. Okay, time. Yeah, they've talked about, you know, the, the Trump's tariffs. They talked about the abortion thing in Alabama. Right. I mean, everything. Like whatever's happening, they talk about it. It's great. And it's nice because it's 20 minutes. I've been listening on and off for a little while. I don't listen every day, but when I'm driving In the car, 20 minutes can be a great little thing, you know. And, and so I noticed they started doing something new and they have ads in the show. That's fine. They don't do their ads like we just did, where it's host red. They do canned spots. But they make it work really well. Like, actually listening to that show convinced me that maybe canned spots would actually work for some of the shows we rep. Right, sure. Yeah. So really well done. But they started doing this other thing where they have one of the producers of the show come on and say, hey, you know, my name is Alice, and I. And they'll tell some story about how they had some topic they wanted to. To, you know, report on or were asked to report on. It took a lot of hard work, and they were given the flexibility and the freedom to do this and do it the right way. And then they were able to bring it to the Daily. And they said. And they, and they always end it by saying, so, you know, if you want to support all this hard work that goes into the Daily, do it by subscribing to the New York Times. Right. Here's the problem. I know as a publisher and, and, and, you know, we started on the web with Mac observer, and then we started Mac Geek Gab, which is a podcast, obviously. Maybe not. Obviously it is. We answer people's questions on that show. So people find it valuable and they like, they. We answer people's tech questions for those of us old enough to get the reference. It's like car talk for Apple users. Okay. And we ran into something that I think is what the New York Times ran into, where the people that are listening to the podcast want to find a way to say thank you with their wallets. Right, sure. And. And we've. We found this at macgeekab too. Like, people would get creative. They would send us Amazon gift cards to like, our feedback address there. Here it's feedbackusiness show co. I'm just saying. But, you know, we'd get like these things. It was really nice, but it was obvious we had to do something to do. Well, we didn't have to, but that there was this desire out there to help us and if we just tugged on the thread a little bit, there might actually be something there. And it turns out there was. We built our own in the hidden. You know, I've said I always build things for myself that I should have then marketed before Patreon existed. We completely built our own essentially, you know, Patreon type system. And that's what we still have today. And it works great and our listeners support us there. It's awesome.

Yeah, it's awesome.

That's great. The New York Times clearly, in my opinion, clearly had indicators that there were people that wanted to send them money for the Daily and in. But I think they made a mistake. Instead of embracing that the audience for the Daily is different than the audience for the New York Times, they said just, oh, you know what? We're not going to invent anything new for you Daily listeners. Just go send your money over there. Now. The problem is when you go send your money over there, you get something you don't want. Now, you might not get a paper copy. You might subscribe digitally or whatever, so at least they're not shipping you something you don't want. But still, you're. You're not getting anything. You're not even getting the warm fuzzy feeling that you would get from supporting your favorite podcasters because they're telling you, oh, just go send your money into that big bucket over there. Yeah, they really like, if they opened up a here's how to donate to the Daily section, I think they would get more money. I get why the New York Times doesn't want to have anything to do with the word donation. So they've got to be a little more creative than that and maybe offer something a little different. Send people, tell people, look, you know, subscribe, pay 10 bucks a month, and for every hundred bucks you get a T shirt or something like, like that kind of system, the, you know, the npr, PBS type of thing, like anything. But. But this current solution is not a good solution, I don't think.

Well, and I, I would argue that certainly the sponsor spots on a podcast run by the New York Times is generating, you know, some significant revenue. Right. Sure. And so, yeah, I don't think they're.

Having trouble supporting the Daily.

Yeah, it's. Yeah. So the way that they phrase it and I know they want to sell subscriptions. I get it.

Yeah.

But like to your point, you're, you're talking to the wrong demographic.

I don't think those people want subscriptions to the New York Times.

They want to listen to you. Like you said, when you're in the car. I had to drive up to, to our, our river house this last weekend and do. Do a bunch of work and I'm in the car. You know, it's a four hour drive. All I did was listen to podcasts. You know, the last thing I want to do is, oh, I got, I'm going to read another thing. And that I, you know, you know, that I just don't have time for. So the, the, the. It goes kind of against the whole concept of, of it now. And there's other ways to do it. I, I listen to a podcast that I just love. It's called How I Built this and it's an NPR podcast with Guy Raz and he has there and every Sunday. What they've done to build an ecosystem and generate significant amounts of revenue is they've taken it from the podcast to started hosting conferences. How I built this conference totally makes sense, right? Of course you're going to get. These people want to come. They've heard these people talk. They'll get a chance to come listen to them in person. There'll be some breakout sessions. So that I get. That's expanding this interactivity, right?

Exactly. Well, and it's leveraging the relationship that the listeners have with the hosts. I mean, we're aware of this. We know that you know us better than we know you and it's okay. Right. Like if I went into a listener of the small business show. It's funny when it happens at first, I'm used to it. Now I still love it. Don't get me wrong. I'm not being dismissive of this, but the first couple of times that someone essentially started a conversation with me mid conversation was like, it was, it was sort of bizarre. It was like, whoa. Oh, right. You're in your brain. We've already been having this conversation. Yeah.

Yeah.

And so it's okay for you to dispense with the pleasantries and also dispense with the introduction to the topic and just get right into the meat of it. It's like, whoa. And now I'm used to it and I love it. It's very efficient, actually. It's, it's, you know, it's talking to a podcast listener for the first Time is way more engaging for me than talking to someone. I've just that we've. We don't know of each other. Neither one of us knows of each other. Right. It's because it's like we. We get a. Like I can go deep with somebody all of a sudden. It's like, oh, wow, we're here. Great. Cool. Like, I feel like I've known you for 20 years. This is awesome.

Yeah, for sure.

Yeah.

But, yeah, I think there's more creative ways to do it than. Than they're. Than they're doing it. And, you know, hopefully when you let them know we discussed on their show, they'll take some tips and, you know, learn from the. Learn from the small guys. Right?

Yeah, well, you can learn from everyone, right?

Absolutely.

Even people that. Especially people that know less than you.

Yeah. Oh, of course.

I have found. Yeah, yeah, yeah.

Well, everybody is an expert at something. And, you know, the older I get, the more I, you know, try to open myself up to be like, oh, I just got to sit here and be quiet, which is hard for me, as you know.

I do know. Yeah, Our listeners know. Yeah.

Yeah, we love talking about it. That's a good. That's a good thing. But, you know, some great feedback today. I hope the hopsy people get things figured out.

I do, too. I like the beer. And yeah, this. This sub. The sub thing is only available.

I saw that.

Yeah.

Yeah.

So we're moving.

We're moving, folks.

Yeah.

Yeah. It's good stuff. So, yeah. So, you know, thanks for listening. We'd love to hear your feedback on what we're doing, what you'd like us to talk about problems you may be having that you'd like some, you know, information from us on or solutions that you've heard you can solve some of our problem problems. Feedback. Yeah. Feedbackus show co. Or come visit us.

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I did.

That's awesome.

That's what I said.

That is what you said. No, that's. That's where we would love to hear from you folks. We really do. It's Even if you're just saying hi like it fuels us. We said it earlier in the episode, but it's totally true. It's part of the fuel. It really means a lot. Yeah. Yeah. All right, well, thank you. Thanks to all of you for listening. Thanks to all of you for your feedback. Thanks to our sponsors, of course. Textexpander. Com podcast thealternativeboard.com SBS BusinessShow co. Facebook can all lead the charmed life together.