Small Business Content Creation and Marketing – Small Business Show Episode 193

The Small business show, episode 193 for Wednesday, October 17, 2018. Greetings, folks, and welcome to the Small Business show here@businessshow.co the show BFA Small Business. Sponsors for this episode include TimingApp.com Small Business and and Gusto.com SBS that's all I'm going to tell you for now. We'll talk in more detail about those later here. Right now in Durham, New Hampshire, I'm Dave Hamilton.

And out on the west coast, I'm Shannon Jean. We're going to have to get those BFA T shirts.

I like it.

Yeah. Maybe that's what we'll do for the 200th show. Release a T shirt.

Yeah. Yeah. Oh, that's a good idea. I like that.

Coming up on show 200. That's pretty good. I'm excited about that.

Yeah, same.

It's good. It's, you know, it's interesting. We're prerecording this show because we both have other obligations on the 17th, but it always brings me back to one of the first things you told me when I came to you and said, hey, I have this idea for a podcast. I want to talk about, you know, small business as I love doing it, and I want to give back to the, you know, the small business community. And the thing you taught me was one of the most critical things about the podcast is, is being consistent.

Yes.

And always being, you know, okay, if you're going to do one episode a week, one episode a month, one episode a day, you need to be consistent so your audience knows, you know, that it's coming. And I thought that was so great. And I thought about seeing about that earlier this morning as I was putting notes together. And that's part of, you know, consistent and scheduled content that your followers come to rely on.

Yeah.

And. And I think that has served us well over the last few years.

Well, it has, but we could be better about it, Shannon, if I'm being perfectly honest. Right. I mean, we know that, you know, I mean, it's a content requires. Or.

Or. Yeah.

Producing something like this. Right. Requires a commitment to content consistency. Right.

And we were good at this part.

This part. This part.

Correct.

But.

But we suck at some other ones.

Yes, totally. And. And yeah. Because no matter what your business is, our. Our business here with. With this in particular is certainly rooted in content. Audio content.

Yeah. But, yeah, so let's talk about. Let's promote content.

Yeah.

Yes. Let's talk about content.

And then.

Oh, yeah, absolutely. And then we're going to interject during the show, what. What we struggle with and, well, you know, what we've talked about doing and then what has come to fruition or what has not, you know, that kind of thing, because I think it's, you know, it's truth, man. It is. All of us are fight this battle to do this stuff. So. So let's talk about content just in general first, what it is and when I'm talking kind of anything, whether it's a podcast, you're posting articles in your blog, creating videos, posting photos on Instagram, whatever it is, white papers, your tweets, any, you know, if you're making comments on other people's articles, anything that's keeping your. Your name, if you're building your personal brand, if that's your small business or. Or your small business name out there.

Yeah.

And.

And I will point out here that while our business is rooted in content, that you. What we're talk has nothing to do with that. Right. It. It like your business. You know, we talked to that. That guy last week, right? Ben Schroeder from Santa Barbara Cider, and he's better at content than we are. Right. Because he has his core business. He makes cider. We have our core business. We make podcasts. Great. You got to do that well before you can even think about the rest, but that's a given. Now, the next part is being active with. With your content, whether that's, you know, your social media or, like you said, white papers. What. That's the next level. And Ben is obviously, if you went and checked out his stuff, way better at that than we are. And that's where we all need to get to and beyond.

Yeah. And I wonder. I think of it often as not a negative, but a benefit or a pro that, oh, I've got all this different stuff going on at the same time. But I also think one of the negative aspects of having multiple businesses and all these different projects is it is hard to focus on one thing and go deep on it. And I think that going deep is, you know, creating that content where. Like with Ben at Santa Barbara Cider, where they've got. Okay. Even though he does have another business, he's got two partners in Santa Barbara Cider, so they're able to focus maybe deeper and. Or, you know, maybe I'm just making an excuse.

I think. I think that sounds like a really nice, convenient excuse.

Yeah, it might be. It might be. Yeah. Yeah. Okay. So, you know, the thing about it, the. The great part about content, you know, is you. It highlights your Expertise, whatever you're talking about, whether you're, you know, like, in our case, we're talking about small business, and, you know, it builds trust with your customers.

Well, it doesn't just trust, because you're not just highlighting your expertise, you're sharing it. Yeah, right.

And adding values.

Yeah. There's value to that, right? Yeah. It doesn't.

We talk about to.

To be shared expertise. I mean, you can just highlight, you know, if you have a picture on Instagram of anything, man, of anything, like, that's great. But there needs to be something along the lines that. That makes it valuable. And sharing your expertise is certainly one way to do that.

Yeah, yeah. And I think that. And I don't recall who we were just talking with recently about it, but we were on a recent interview, we kept talking about adding value. Maybe it was a cricket guy and it might have been cowboy crickets. And he was talking about adding value first, being the first one to put it out there to just anyone, a potential customer, that kind of thing. And I think that's a really good thing about content, is putting something out there that has some value and not expecting, you know, something in return every single time. I think this is a time when you're creating content that you don't always have to be selling. In fact, I would argue that Maybe it's that 80, 20 rule where 80% of the time you're not selling and 20% you are, or you're just more subtle about it. And I've seen some guys. One of the guys I think could do a great job is a company called Small Dog Electronics. Don Mayer and his son Happy. And they've been doing it for years, and they do a number of newsletters, and it's just a ton of great content and features and good technical tips and everything. And then just at the end, they just like, oh, here's our weekly specials. And you can, you know, go through them and all stuff. And I've always, you know, really admired the way they do it. And. And they've. They do some great content. I love it.

Yeah, that's true. Yeah, they. They are very consistent with that. Yep, yep.

And you know what, What I love about it is it's not just, you know, written by one person. I think one of the things that is. Is important to do with your employees or, you know, your team, whether it's contractors, whoever is tap their expertise or their written skills or photography or video, podcast, whatever it's going to be, but get them involved in creating that content. I Have that in my notes today is. And I think you'll be pleasantly surprised. Some people will really rise up and say, oh, I love writing these articles about X. My hobby is, you know, why? And I want to talk about it because it's related to, you know, what we do here, that kind of stuff.

Yeah. Some people might like writing more than you like. Yeah, yeah. I'll be better at it, perhaps. Yes, that's right. Yeah, but you do. I, I mean, I, I say that, but, but there is some caution. I mean, you want to edit that, you want to proofread it. You, you, you know, you need to, you need to vet their expertise not only in the subject matter about which they're creating content, but their ability to create content. Right. These are two different, two different things. You could have somebody who's a total expert at, you know, whatever it is you do in your business, but may not be a good communicator. Okay, well, then, you know, you either have to. To hone that with them or shift that responsibility elsewhere.

Yeah, yeah, I agree. And I. To your point of like, setting the tone and the.

Yeah.

You know, how you want to say certain things. I think that is important to edit and read it. So. And I think we used to have.

It from a small business standpoint, it, like with many things, this is probably one of those where it's good for you as the owner to start it and then show it to lead by example, but truly leading and creating. Okay, here's the tone. Great. Now bring somebody else in. Now the tone will, Will evol. Evolve as you get more people in. But you want to have it start with something that fits your vision so that you can be behind it and all of that, and then let other people sort of take it and allow it to organically evolve.

Yeah. And I think so. With one of my businesses, we had a newsletter, was fairly popular. We had about 50,000 subscribers. And I would write it, but I basically. It evolved to where I just basically did the monologue.

Right.

I. I would write an intro. And most of the time what I wrote was not even about the company, what was going on. It was. I just wrote about what was going on in my life. It was kind of a social. Before social, you know, and I talked. It was when my kids were growing up and I would often share, you know, little things about. I mean, one of the most popular ones I ever wrote was when my son was, I don't know, three, four years old. And I was like, hey, Mike, help me out here. My son you know, eats his boogers. And how do I. How do I get through this? You know, and. And it got a tremendous amount of. Of feedback in a. You know, and then. But right below it, then I had another employee that would write like, tech tips because we were in the, you know, the tech business. And then we had someone else write another column, if you will. And then finally we had the specials at the bottom, and we used to just divvy that up and we would meet and put all that content together. And back then we didn't do it, but now I could see us then taking pieces of that newsletter and kind of parsing it out and pushing it to various different social platforms, whether it's Facebook, Twitter, posting it to your blog, that kind of thing. So creating that centralized hub for your content and then pushing it out in pieces to everything. I think that's really popular.

Yeah.

And powerful.

And it's. It allows you to be efficient, too, where you're putting one thing together and then piecemealing it or chopping it up and sending it out. And I. I think, you know, for people. When we interviewed Kamanci Constable, he was talking about how he spends, you know, a good chunk of time one day a week. I think for him it was Sundays, but it doesn't matter what day it is where he creates and then schedules all of his social content for the week. And obviously he might pepper more in here or there, but that way it doesn't fall by the wayside. Because if I guarantee you. Well, at least I guarantee me that if I say, cool, I want to post, you know, a short little, you know, three sentence, one short paragraph snippet about something to all my social channels three times a week. I can say that right now. And I know that each one of those is going to be five minutes, right? I can talk about anything at any time. But here's the thing. It doesn't happen. Why?

Because I have the same problem.

Because five minutes is easy to say, oh, I'll do it later, right? I have a sticker on my desk and I share this with my employees. In fact, oftentimes I'll make it. It's a mantra here. Later is now, right? If you say, I can do it later, later equals now, right? Later is simply a variable, because. A variable, right? You know, and I. Because we're. We're geeks here. I put a dollar sign in front of later, right? Because it's like, later. Later could be five minutes from now. It could be 30 seconds from now. It could be 30 days from now. Right. It. So we just do later equals now. And if you're gonna do it, if you're gonna say, I'm gonna do it later, just do it right now. If you say, I'm going to do it tomorrow, great, fine, put it on your list for tomorrow. But never put it on your list for later.

I like that.

Right. And that's where you can really start to get this stuff together where you say, okay, I'm not going to do it later. I'm going to do it on Monday or Wednesday or whatever it is. Or maybe you do it once a week. Maybe you do it once a month. You know, figure out what schedule and pacing works for you and then just schedule. That's all.

Yeah, Well, I think, and I think we, you and I have that problem with the small business show in the sense that we have created all this great content over, you know, a number of years. And we're coming up on our 200th episode, and we've. We've talked along the way about, okay, well, we should, you know, we should create a book. You know, we should write a book and do it then. Then we kind of bounced around chapter ideas and that kind of stuff, but it kind of got pushed off to later. And both of us, I think, speaking for myself, I know you're really busy. You've got all these multiple, you know, things going on. And I know, you know, I know I am very bus. And I think. You think so neither of us wants to kind of pressure or hold each other accountable. Beyond.

Yep.

Yeah. Beyond the fact that we meet at this specific time, we share content, we create, or we bring in other small business owners and we produce this show, which is great and we both enjoy it, but I'd be having the same conversation even if there wasn't a microphone here.

Right, right.

I love talking about this stuff, so. And we've done the same thing. Okay, well, now maybe it's not a book. Maybe we create this course and that kind of stuff, but it does get pushed off till later. And I think that's what we have to overcome and really set some. Or to remember, Scott Adams advice, not create a goal, but create a system that can lead us to the development of that course or that ebook.

And that's exactly what it is. Right. Coming up with, you do it every Monday or three days a month or whatever. But you got to have. If you don't have a system, it doesn't happen. Yeah. Hey, speaking of systems, I want to talk about our first sponsor Today, which is timing I mentioned at the beginning of the show, timingapp.com smallbusiness is where you go to download this great app that sits on your computer and tracks what you do, right? Because as we say, that which is monitored is managed. And now that you've got something monitoring what you do, now you can manage it, right? Because instead of making you start and stop different timers, timing automatically tracks how much time you spend on each app, that you use, each document within the app, and if it's a web browser, each website within the browser, right? Timing shows you exactly when you were working on what when you slacked off and how productive you've been. So you know how to improve your productivity. And here's the cool part. There's this timeline view, right, where you can see not only how many hours or minutes you spent on something, but when you spent this time. And you can also see when you spent time away from your computer. And Timing will ask you, hey, what did you do during this time? And it's, it's somewhat intelligent about it because it can say, did you eat lunch? Were you on the phone? These sorts of things. So it makes it really easy to fill in the gap, gaps in the monitoring. And then it judges you because, hey, that helps us manage, right? So it'll tell you, oh yeah, today you're at 51% productive time. Well, I want that number above 80, right? So you know, you can go in and you can say, actually no, when I'm on Facebook, that's actually me creating my content. Or maybe some of the time you're on Facebook, that's you creating your content for your business. Maybe some of the time it's just goofing off and you can categorize that different stuff so that you can really get it done right. Timing automates all of this, all of your time tracking to save you as much time as possible. It's a really cool thing and I find it, I find it immensely valuable. You can even sync it between multiple computers so that you've got all your stuff. If you're like me and you work on different things, check it out. Go to timingapp.com smallbusiness There's a link in our show notes here. And that's where you're going to download timing and start monitoring so that you can start managing and you get to go download it for free. Our sincere thanks to Timing not only for doing what they do and sponsoring the show, but for offering you that 14 day trial@timingapp.com smallbusiness and here's the bonus. You can save 10% when you purchase same link Timing app. Our thanks to Timing for sponsoring this episode. Our next sponsor is Gusto. Payroll and benefits are hard, right? Especially for small businesses. You don't have the time to be an expert in things like taxes and regulations. And, you know, the reality is that old school payroll providers aren't built for the way we all work in our mobile kind of, you know, frantic spotlighting worlds where we're just jumping from one thing to another and sometimes doing business when we're not sitting at our desks. Well, that's the cool part, right? Because Gusto is making payroll, benefits and HR super easy for small businesses. Modern tech, they put all this tech together. Modern tech does all the heavy lifting, so it's easy for you to get things right. We're tech people. We're listening to podcasts. We understand we're comfortable with technology. We want a payroll provider that's not only comfortable with technology, but an expert in it. And it's at the core of what they do. This is why Gusto is for you. People love Gusto. They even told us to have you Google them because you'll see that people love them. How many sponsors have said that? It's pretty cool. Here's the thing. Your business probably doesn't have an HR expert, and you don't want to have to be one. The good news is you don't need one to use Gusto. With their great software and their great service, you can focus on your business, not payroll and paperwork. And to help support the show, Gusto is offering you, our listeners, an exclusive limited time deal. Sign up today@gusto.com SBS and you'll get three months free once you run your first payroll again. Just go to gusto.comsbs that's where you're going to find this for you. Again, three months free once you're on your first payroll. Our thanks to Gusto for sponsoring this episode. All right, Shannon, what's next? Cool.

You're good at that, Dave.

I'm so.

I'm sold. That's good. I like it. I love both those guys. Yeah. So we're talking about, you know, when you're out there creating that content, being authentic is really high on my list. And that's what, like, we're talking about here are the pitfalls that we face and how we don't follow through here as much as we should. Yep. And I, I think that authenticity and being open and true with your potential customers or whatever it is I think it's really important, and I think it's endearing to people and connects you with them and sharing what's working, what's not, things you tried, maybe, you know, so I have my notes, you know, share your successes, but I would also encourage you to kind of share your missteps. You know, you can't share everything. But, like, we kind of ask every person that comes on the show, you know, what's your best mistake that you learned? You know, share that and talk about it. Because it's just like reviews. If. If something or some company has only perfect reviews, people kind of think it's suspect. But if you share what's really going on and they're reading about you on a regular basis and you're getting that out, I think that's a really powerful thing to do.

I would also add to that, share and create and be your own personal brand. Talking about mistakes that we made, you know, with Mac observer in the early days, we intentionally, and this is just crazy looking back at this now, but intentionally we're like, no, we got to keep our personalities out of the brand. MacObserver.com or the Mac observer, right? We need to be an institution, and we need people to see it as that. But. And, you know, that's like, I can argue that point, and I can make it sound really good. The reality is it's a huge mistake, right? We are a small company. We were then. We are now. We're a little bigger than we were then, but still, we're a small company. We're made up of human beings. And it turns out that people really relate to humans better than they relate to faceless corporate entities. Now, when I say it that way, it's really easy to side on this side of the coin. Right though. This is the right side of the coin. Be yourself. Now, it doesn't mean that your business only has to be your name, but like you did with. With. With your newsletter, you shared a little bit about you, and then you shared stuff about the business, right? And so there was. There's a mix there. But let yourself shine through in a way that's natural. You know, you definitely want it to be authentic. And some people are simply better. Like, some people's authentic is sharing more than others. That's okay. But be yourself. But let yourself shine through. It is your business you are going to shine through no matter what. So you might as well accept it and embrace it.

You know, dude, it took me years to get over that same concept of. I wanted the Business to seem big and stable from the outside. And there is some, you know, there's, there's value there. Yeah, there is value. And you want to get, you know, bigger customers and they want to be, you know, who are these people and are they real and this kind of thing. But over time, you know, I got more comfortable with, with the fact that we are, like you said, small business. And this is actually a benefit that you, you get better customer service. You know, you, you know us when you call, and you have just a much better experience overall than you're calling if you're calling some big faceless company. So I think that's, that's excellent, excellent advice. What's your thoughts on, you know, there's lots of good content out there and it's often, you know, there's a, there's a gatekeeper in front of it, and then that it may be as little as, hey, we want your email before we're going to let you read this or email you this PDF. Does that turn you off and often get you to. Yeah, I don't want to read it. Type thing. Or is that you think that's an acceptable way in exchange for, you know, their, their content?

Yeah, I mean, it depends on the content. I'm, I, I am okay sharing some bit of information. I get it. Right. I mean, I get that this is a funnel at some point. Right. And they, you know, they want that. You know, it used to be automatic. If you want to hear from us, you have to sign up to our newsletter because there's literally no other way for you to find us. Right. Then with blogs and then Facebook and social media and all that, it's like, well, I can subscribe to you a different way and it's less, you know, less invasive. At least it seems that way. Of course, you know, sharing your personal information with Facebook is different, but, yeah, so, like, I'm, I'm okay with it, but it's really hard for me to put myself in someone else's shoe because I. Shoes because I'm a small business owner. Right. And so, yeah, you know, I, I bring that baggage to the table. And some of it's, and some of it's good, right? It's like, oh, I get it. Yeah, fine, I'll, you know, I'll let you, I'll let you have my email address. And I, of course, I think, like, everyone, I have an email address that, you know, I, I can use that, that I know that I only use for that kind of thing.

Right, right.

You know, so, yeah, I'm okay with it. And I think it's fair. If the content is something that I want, I'm happy to, to give my email address. Yeah, Yeah. I mean, it. There is, there is a line there, though. You know, if you make me read five pages of something and then it's like, okay, hey, now that we're at the bottom, I really still haven't given you the information you wanted. Share your email address here. Like, I get that you need to, you need to demonstrate some amount of value before you say, now give me your email address so that I can really give you the goods. But, but, like, there's a limit to that. And, and there's, there's a point, like, too little content, and it's like, well, I don't know if, if I want, like, if there's any value here. This, this might just be a SC. Content. It's like, dude, you just strung me along for five minutes while I read this whole thing.

Yeah, it's a balance.

Yeah, it's a balance. So you got to show a little bit of expertise, a little bit of, you know, you definitely have to, you know, pull the kimono, pull the curtain back a little bit and say, here's the thing. And then if you want more, like, we'd love to have you on our list and here's what we're going to do with your information. Right. As long as you're upfront with that, I think that's okay. I think, I think we're all sort of aware of that in today's world. Yeah.

And maybe, you know, maybe that, that balances, okay, Blog posts or whatever are going to be just open and that kind of thing. But anything, like, if you're creating a report or, you know, an infographic or, you know, something like that where you. It has maybe a different perceived value, you can then put that, put that, hey, we, we'd like to send you this or share this with you. You know, provide your email address here. And I think it's, you know, getting those email addresses are very valuable. I can remember standing in the aisle way in front of our booth at Macworld and scanning, you know, Macworld badges to enter people. We were giving stuff away, right? That's how we were getting their information. We were giving away an iPad or something like that. And we. The party line was, hey, nope, we're not going to subscribe to you anything. Because, you know, it's so weird. People are often, like, more protective of their email address than, like, their Social Security number. It's crazy. Yeah, yeah, yeah. And so I would tell everybody, tell them, we're not going to subscribe them to anything. We're not going to send them anything. Da, da, da, da. And so, of course, when I had, you know, thousands of email addresses, and I was thinking, okay, well, how do I actually. I want these. I want to communicate with these people. So we just wrote the newsletter. And I just started in the subject line of the newsletter. I just said, we, we lied. And I said, we. We lied to you. We're gonna do. And. And I kind of made it into sarcastic kind of joking method. But that was essentially it. And. And I said, you know, if you do not ever want this again, you know, just click this link. And I mean, opting out is so easy.

It's so easy. Yeah, but.

But again, I got a lot of very positive responses about, wow, that was pretty refreshing because it was just straight up and not no bs. And look, we were get. What do you think? We're gathering your data and stuff. And I think out of.

I mean, that's like the person on the street begging for money that has a sign that says, I'm going to use this to buy booze.

Yeah, I'm going to buy whatever.

Yeah, that's right.

And you're like, oh, that's kind of. That's kind of funny. I think that's more effective than the. Than the other way of doing it. And I think out of, you know, the few thousand emails we got, I probably kept, you know, a couple thousand people. More than half of those people stayed on that newsletter, which was extremely valuable. I still would argue your content should really revolve around an email list. I think it's still the most powerful thing to keep in touch with your customers all the time, especially if you're selling your consultant or products or whatever it is. I think it's critically important.

All right, so let's talk about this. We're gonna. We're gonna workshop a little right here mid episode. So we both know that what you just said is true, that email lists are perhaps the most valuable thing that you can do. So now let's put our time. Because it doesn't really cost us any money to start one. Let's put our time where our mouths are. What would we do with an email list here? We are going to start an email list for this show. Yeah.

So what would the purpose be? To increase subscribers.

Right.

And try to get them to retain subscribers.

Right. If we can get you folks on an email list. Right. And Then when we put a new episode out, we can push out to that email list and say, hey, we have a new episode this week. We talked about these things that we talked about, you know, and one of them would be starting an email list because that's this week. And, and telling you, hey, you should, you know, if you haven't listened in a little while, please come and listen. You know, like just reminding people of the value that we provide and perhaps in the email again, putting our time where our mouths are, offering some tips. Right. Like, like the tip might be start an email list. Like the, you know, the takeaway from this show and learn about the concept later is now. Right. Like, if we can put two of those little things in there, boom. It's like, oh, right. These guys have good, like they share good stuff because we're telling you we share good stuff. And so you'll be, you'll. It's not untrue, but you will think more about us sharing quality stuff if we tell you we share quality stuff and also demonstrate that we share quality stuff. Right. I mean, it sounds a little egotistical to sit here and say we share quality content, but we do. And so let's show you a little bit of that. And if you haven't come back to listen recently, well, maybe this would bring you back. And that's a good thing, right?

Yeah. Well, as well, we could highlight other episodes that we've done and different things to revisit some of the most popular episodes we've had. I mean, there's a bunch of stuff we could do. And so here's the all commitment, commit to creating that intro paragraph type, you know, after each show.

Okay.

And you'll. You'll what? How about you kind of. You have to create the form on the website to get the signups and tie it into mailchimp or whatever we're going to use and, and we'll just add it as part of our weekly routine. I think the routine is really important.

Yeah. Right. Back to the beginning. Right. We need a, A, A commitment to content consistency. So here we are. Yeah, that's right.

Yeah. So now it's like, okay, we record the show, we post it. It goes up on our website at businessshow co. It goes over to Facebook, to the facebook.com businessshowco but it also goes into the support group, which is more active@businessshow co Facebook. And then we post it. It goes out to LinkedIn and Twitter and stuff kind of automatically. Automatically. But now what we'll do and you push it up onto YouTube.

I do.

And. And what I still would love to have, what has been always elusive to me, is really a transcription of each show that we could then post on the site as a blog post. But it has to be an accurate transcription. Even the automated ones. YouTube does it, but it's just. It's not that great. I've used some other automated ones, and yeah, I think I would spend just as much time cleaning those up as I would just listening. And, you know, so maybe we have to hire a transcribed person at some point to. To do that.

I agree. But let's.

Yeah, yeah, let's start with adding that email newsletter to the weekly routine. We'll mention it on the site or on the podcast each week, and we'll promote it on our social channels and we'll build that list and then we'll share our success or our miserable failure here on the show.

Yeah, perfect. I will commit to having the engine in place by the time we do episode 194, which is the next episode after you're hearing this. Actually, it gives me two weeks to do this because we're recording this a little early, which is perfect. So. Yeah, yeah, perfect.

That's great. And then something to where. What'll help me is if we have a good template ready to go where I can dump the content in, because I don't want to just post the show notes. I want to talk about.

What would be great is if, you know, we use WordPress as our backend. And so I don't know if this is possible, but I know parts of it are. If we use, say, Mailchimp and we link that to WordPress, tie it in, maybe we can add a field to our articles that. Now when you're publishing the show, you also have a way of putting in that content. So, like, what would be the email post and so we might be able to automate the whole thing or semi automate the whole whole thing, which would be freaking awesome.

Or at least kind of. Yeah, that would be great. I. I love this. Yeah. There's actually a plugin, a WordPress plugin for.

Yeah, for. There's several WordPress WordPress plugins. We just got to find the right way to.

I think that's great.

Yep.

Yeah. So the, The. The key, I think, and, and what I'll. I'll leave everybody with is the key is always be creating. And. And you're probably doing it in some fashion, and it doesn't have to be, you know, long or big. It can be short. And your social media posts that I know you're doing now, those are quick and, you know, brief. Make it part of your culture, make it part of your routine, tap everyone to help you and just make it part of your, you know, your what you're doing on a daily or weekly basis. And I think you'll be surprised at how it will add to your overall business will help a lot and we'll keep you posted on our journey as we work to increase our effectiveness as well. Creating content fun.

I'm excited about this man.

And share your successes and what works for you in the support group at BusinessShow Co Facebook. That'll take you over there. We would love to hear from you and thanks for listening. We really appreciate it.

Yeah, thanks so much folks. This has been a fun episode. I hope it was as fun for you to listen to as it was for us to do because we all want to be living that charmed life. So we'll see you time next next week with a mailing list.