Using Google Trends for your Small Business Content and easier ways to Get Things Done – Small Business Show 91

The Small Business show, episode number 91 for Wednesday, November 2, 2016. Greetings, folks and welcome to to the Small Business show here at BusinessShow Co the show by, for and about small business owners here in Durham, New Hampshire. I'm Dave Hamilton.

And in Lafayette, California, I'm Shannon Jean. How are you, Dave?

I'm good, man. How are you?

Good, I'm good, I'm good. I'm very busy, hectic right now and, you know, recovering from the Halloween weekend, which is a series of events that are awesome, but you got to jump back in at least on Tuesday.

Yeah, yeah, yeah, yeah. I had a similar thing. That show that I was doing ran what, five. Well, we did five shows this weekend, including one.

Wow.

Extra one on Halloween night. Yeah, that's awesome. Which was great. They were all sold out and I mean, it was really great. And that was our final show was Halloween night, of course. Then we had to load out of the theater. So that was a late night and Tuesday was a little bit of a blur. But, you know, it's all good now.

Yeah, yeah, that's cool.

Yeah, yeah, yeah, it's good. Yeah. So just getting, getting back into business, so.

Yes, of course. Important to do. Hey, I know we have a couple things we want to talk about, but I just thought of something that I wanted to mention and I posted it in the small business support group, which if you go to BusinessShow Co Facebook, you'll jump right over there. And you know, we've been using, noting, using Google Trends more and more to come up with content and timely content to try to tie our blog posts and social media posts into trending topics related to our business that people are searching for. And I thought I definitely wanted to mention it because I posted it up there, but I didn't get any response from the 400 plus, you know, or 300 plus members. It was kind of crickets.

So, you know, what's interesting is I, I did not see that when you posted it, which is odd because, you know, I'm the one that started the group. So I wonder if there's something about the group and the notifications because I'm seeing it now and actually I have a lot to say about Google Trends, so I'm glad you brought.

Yeah, so I thought we'd talk about that for a few minutes and see how useful. Because we use it. I mean, we found that the more you drill down, number one, I'm always surprised at how some terms that I think are very important are like, nobody's looking for at least according to Google and other things that I, you know, I look at it go, wow, you know, everybody's really interested in whatever, you know, so.

Right.

And I think it's, it's been useful for us because we're always looking for ideas and things to feature in our content.

Right.

And I thought, well, if we're looking for things. So I give this to our, you know, we have a couple people that handle these, those posts and I say, you know, what do you want to talk about? And, you know, we're doing some new things and so we're trying to build some campaigns around the data that, you know, you can find@google.com trends and you know, you can drill down to, I mean, from, you know, a satellite perspective all the way down really to your town, who's searching and what terms are coming up and, and from the past five years all the way down to 24 hours. And it's pretty powerful, you know, and it's like a lot of Google things. It doesn't cost anything.

Right? Yeah, yeah.

And so, you know, there's a lot of interesting content up there and I would encourage you to check it out. And what's your thoughts on that? Dave, you said you had some, some ideas or thoughts on the Google trends.

Yeah, so we, we use this at, at the Mac observer quite a bit. Jeff Gammit, our managing editor, has done quite a bit with it because it's the kind of thing where we can look at like, what are people searching about? Especially as we're trying to decide what tips to write.

Yeah.

You know, like, how can we. That can, you know, in terms of translating it to any business in general, it's what can we do to help people? What are they looking for help with? Right. And so like I said, we use it to figure out what tips might be helpful and then therefore, you know, bring us some traffic and some exposure and all of that because people are.

Searching for, oh, how do you fix this? Or what do you do with this?

Right, you got it. And so if we can put a post up and the thing is, then, you know, from there you sort of have to put on your SEO hat, especially when you're titling your post and building your link structure. It's like if somebody says if people are searching for how to pair your Apple pairing Apple Watch, well, okay, now you want to put up a headline that's going to surface when people search for those terms. So it's okay, how to pair your Apple Watch might be a good headline that would Then feed into the terms that you see people looking for. And that's really the trick is using it to figure out what folks are after and then being intelligent about how you kind of feed that information back into the system. You need to provide the content.

Oh, yeah, that's right, of course.

But the Internet is not an if you build it, they will come sort of scenario. You need to build what people are already looking for. Kind of like when we were talking, I can't remember his name, but that gentleman we had on the show who built the tool that tells you what people are searching for on Amazon, right?

Oh, yeah, yeah. Price, wasn't it. Was it the pricing one? Oh, no, no, no, no, no, no. It was Greg from Help or Not Help. Scout. But it was. I'll look it up, we'll find out.

Yeah, but it's the same kind of thing. It's like find out what people are searching for and then give it to them, you know, and then provide that. And that can be a really helpful way of doing things. And Google Trends can be that.

Yep, that's right. And they, you know, in the case of Jungle Scout. Jungle Scout, name of the company.

Yeah.

They are, you know, basically teaching you how to build your business around demand and, you know, using keywords. And in their case, it was lots of, you know, sourcing products overseas and, and that kind of thing. So. And that was Greg Mercer of Jungle Scout and we'll, we'll post that link up in the, in the show notes. But. And I think it work works, you know, and you might as well. I mean, it certainly is not going to hurt. And you know, if you're going to.

Write something anyway, especially if you like, if, you know, and certainly for us at the Mac observer, if we know what it is we want to write and we, you know, for whatever reason in our guts or just based on other research we've done, know that. Yep, this is a good tip. Let's get it out there. We do it. But if it's a day where we don't have the inspiration, well, then, okay, let's let something inspire us. And Google Trends can be that.

Yeah, yeah, I think it's a really good thing because I'm always, okay, what's the net? What should we feature? You know, especially with our, our, our tech, our repair business, you know, you can't just talk about fixing something over and over and over and over. Right. Or not. Not. I mean, they're interested if it's timely to them.

To them, that's.

To them. But that's, that can be very narrow casting.

Right.

So, you know, bringing. Tying in these other things, you know, if you want to write about, you know, we're in the Mac space. I mean, if you want to tie in your content to, you know, USB C and the controversy of this and dongles and everything that's going on in the Mac world right now, well, maybe you'll get some extra, you know, bump.

There and it can help you even confirm a hunch or maybe better put, refine a hunch. Right. I mean, you can say, okay, yeah, people must be confused about this, you know, USB C versus Thunderbolt. Thunderbolt. And what do they do and how do they get that? Right? So you can use Google Trends, starting with that as your launching point and then sort of dig a little deeper and realize, oh, wait a minute. Really what people are asking about is how to connect their old USB printer. Yeah, that's right. Got it.

So that's a great specific. Instead of writing some general thing. And Google Trends is really good. It will pop in breakout terms that are related and that are really trending and moving up. I would highly recommend it that you check it out and we will link it for you in the show notes. So you can go jump over there and then we'll push all the guys out in the support group. So talking about the small business support group, it's a great resource if you want to jump up on Facebook if you have questions or comments. And we're working hard to get some engagement up there and to really create a forum that, you know, we can just help answer each other's questions and that kind of thing. So we'd love to have you jump up and join up and just go to BusinessShow Co Facebook and you'll roll right over there.

Yeah, yeah. It's a fun little group. Yeah, it's good people.

Yeah. Yeah, it is. Okay, good. So do that. Awesome. So you sent me an article I thought was very interesting and it was about how to get more. More done, be more productive. Right?

Yeah. So there's. And really there's kind of a larger tip here. There's a publication that I get. Print publication. I think I've mentioned it, but it's probably been a year. It comes every two weeks and it's called Bottom Line Personal. And it is very small. Maybe what, 10 pages? I think you get it now too, right?

I do, yep.

Yes, it's great. And it's, yeah, 10, 15 pages, something like that. And it's just little tips and tricks and Things. And there's some stock market advice in there, but it's things that sort of run the gamut, but definitely geared towards the productive individual is probably the best way to say it. There's lots of business advice in there, but there's also things that are, you know, have, have nothing to do with business but will just make you more productive. And, and I found an article, or I read an article in it that was they had interviewed a guy named Charles Duhigg and he is, or yeah, I guess he is, he is a Pulitzer Prize winning newspaper reporter and he realized that he could figure he was in a position that helped him figure out why busy people actually are the ones that get things done.

Right, right, we've talked about that here on the show.

Yeah, yeah. And so he interviewed tons of these people because he had access to, you know, I mean, the subtitle of the article is secrets from scientists, CEOs and four star generals. Right. So he interviewed all of these, you know, very powerful, very productive people and started looking for trends. And I think he actually wrote a book about it. But bottom line, as they do so well, interviewed him and sort of, you know, collapsed all this stuff into a very, very short article that's packed with some great things. So there's four sections, I believe, in the article here. One is that he found highly productive people tend to make small choices. And the reason for it was because by doing, it's easy to procrastinate some big project. But if you can just get rid of that internal log jam, right, where you do one little thing that just marches you a step down the path, that's all it takes. Usually it's like, oh, this really isn't that big of a deal and I'm already in it, so I might as well keep going. And he gave a great example, but he said, I'm just going to read it because it's awesome, he says. For years, geriatric researchers had been trying to figure out why some seniors thrive inside nursing homes. At one facility in Santa Fe, the residents who fared best practice an odd ritual in the dining hall. As soon as they were served their meals, this one group of seniors started trading various food items. This small act of control, or even defiance may sound inconsistent, consequential, but it invigorated and empowered the residents for other parts of their day. And what Duhigg does is he says he used to let hundreds of emails pile up in his inbox. Now what he does is he highlights a dozen emails and hits reply. So now he has 12 emails up that are already started with replies and he just types a one sentence or even like a three or four word thing to get him started. Like, what would I reply to this email? And then quickly moves to the next one. He doesn't send them right away, he just writes a quick reply. And now he's started this process so he can easily go back through and finish all 12 of those and then do it again.

Yeah, I think that's great. And it's like that old adage, I guess maybe it's not politically correct to say anymore, but you know, you can't eat an elephant in one sitting.

Right.

You have to just kind of take your time, you know, go through it. And I would say as an entrepreneur and you know, business owners, we're just getting stuff thrown at each other all day long. It's the first 15 minutes before we even start recording. You and I are always talking about, okay, this just happened. I could do this, I could do that. All these things that are kind of firing away at us. So I agree. I think it's a great idea to break things down into these small choices. But the key is that move you in the direction of taking care of this issue.

That's right.

Answering email, making a quick phone call, even John, like, for me, my big weakness is dumping paper on my desk. I can't, I don't want any paper. You know, it's like if you can't slack it to me or, you know, whatever, email, you know, text me. I really hate having paper. But it's, it just happens over and over.

Sure.

And it'll be things I need to reply to. It'll be, you know, requirements for whatever. Today I had, you know, this new company working with that. Oh, we need all these tax documents, insurance, so, you know, I got this thing in there. So what I always do is lean forward and I just start making notes on the paper because I know I'm going to set it aside and if, if I set it aside and it's just blank, I'll look over and go, oh, there's this pile of, you know.

Stuff on the page. Yeah, I don't even know. I don't even know where to begin. Right. Yeah.

What, where was I? So, you know, I'll now at least I can look over and go, oh, okay. So I've already talked to him about this. I need to send this over. I need to have this person, you know, send this form. I need to talk to this insurance person. So at least it's Kind of a. These are the little steps that you. You need to do to get this damn piece of paper off my desk.

Yeah, exactly.

And I. It's just. And it never is completely off my desk. It's always by the tip.

Oh, I think something just left your desk. Shannon, you still with me, man? Huh? Well, we'll see if we can get him back. Okay. I found Shannon. Shannon, right? Yes.

Awesome.

Yep, I'm here.

Yes.

You were trying to get your paper.

Yeah.

You want to get the paper off your desk, but it never leaves your desk.

Yeah. So, you know, I always make these notes on the. On the. You know, here's the steps I need to do to get rid of this paper here. And that's going to drive me nuts. And one of the things that we've been trying to do for a long time is get rid of AT&T and our relationship with them. And we had all these. So many phone lines and so many things going on that it was just a monumental task. You wouldn't think it was, but over time, I would call, you wouldn't get to the right department. I would get frustrated and hang up, because I was like, I just cannot sit here on the telephone and do these things. So by the time I was done, that paper had just tons of writing on the thing. But I slowly. And it probably took me a week, but step by step by step and slowly, where the last possible connection that we had with them was terminated. And so otherwise. And I will tell you, that paperwork sat on my desk for far longer than I even want to admit, because I was just like, this is just such a nightmare. I don't even know where to get started. We had all this stuff and business and cellular and this and that, but I love that idea of breaking it into these little steps. And it is really effective making small choices as long as it's moving you in the right direction.

Yeah, yeah. Well, and that's. That kind of feeds into the second point that they made in this article, which is identifying a larger purpose, right? Yes. When you run into one of these brick walls or maybe, you know, a hurdle. I never like to think about brick walls, although you can tunnel under them, so there's always a way around, right? Yep. But, you know, it's. He found that these highly productive people that he interviewed would take a step back and ask, why is this task important to me? And by seeing kind of the larger picture, you can get into motive, you can tap into your motivation. Right. Because if you're just looking at. Gosh this thing, this one thing I'm trying to do, it's just not happening. You lose once you try three or four times, you tend to lose interest. It's like, well, I keep failing at that. But if you can look down the road and say, wait a minute, no, no, no, no, this is really important in order to get me to this other thing that is actually the big picture, sometimes that can say, nope, all right, let's do this, let's get it there. And alternatively, if you can't answer why is this important to me, then maybe it's time to punt on that thing and move on. Because that's something productive people do too, is they don't waste their time with things that are not part of the big picture.

Yeah. And I would say, you know, like an example that I've seen is if your main focus in starting a business or a company or whatever, it's going to be a sole proprietor or a big company, whatever you do. If the first thing you think of is you're doing this to make money, or I want to make a lot of money, so I'm going to do this because that's where all the money's at.

Yeah.

I would argue that you're coming at it backwards because there's a lot of work involved. That it's like that Scott Adams book we've talked about where he kind of downplays the concept of goals and rather focuses on systems because systems allow you to feel small, bit, maybe small bits of success all along the way. Versus I'm going to set a goal and my company's going to make a million bucks or $100,000,000 in X period of time. But if you develop a system to create an environment that you enjoy being at every day and that your employees can enjoy being, and that generates profit and that does X and Y and Z, and you keep doing those. That, that's something, you know, it's almost like the small steps concept allows you to, you know, to, to build on that. And I, I, I think that that should be your larger purpose because you're gonna put in a ton of time. You know, entrepreneurs are people that gladly work 80 hours a week so they don't have to work 40 hours a week. Right. For somebody else.

That's such an interesting way of saying that. And it's so true. You know, I think I've said it on this show. My goal every day, certainly when I started out, but every now and then I kind of think about it and remember it was to do whatever I had to do so that I didn't have to work for somebody else.

Yep. And I think it's a common, common thought.

Right. But, but it, you know, it often meant, like you said, working 80 hours to make the same amount of money I might have made working 40 for someone else. Certainly in the short term, I mean.

Hopefully even less or even less money.

Often times less often or zero.

Yeah, yeah. And, you know, I always kind of feel that way. I'm like, wow. But then, like we've talked about before, part of, you know, my definition of a charmed life is the flexibility that, you know, it affords you, that you. Yes, maybe you're working more. Maybe at some point, and I guarantee it, at some point you're going to be making less money, but you're going to do it on your own terms and the way you feel is the most important and on your own timeframe, you know, so you can, oh, I'm going to work tonight and I'm going to do this. I'm going to work the weekend. And I think that larger purpose is a critical part, especially when you're getting started, because it needs to be to pull you forward, that energy, keeping your energy level up. When, you know, if you focus just on kind of some surface things, it's tougher because you hit those failures points like you're talking about and it's easy to give up. That's the easiest thing to do. And I talk to people almost daily about, oh, I feel, you know, I don't know if I'm going to make it or should we, you know, I don't know if I should stop this or I'm going to go start this sounds sexier. And I'm going to go start this. But driving through and finding what that larger purpose is for you, your business, your family, your employees, it's really important.

It's totally.

Yeah, yeah, I looked at this one. The next one that he talks about is these smarter to do lists.

It's funny, I was actually going to skip that one because I don't agree with anything that he says in here.

Yeah, well, it's such a big thing that, like we've talked about before, setting goals that are easy maybe to miss or, you know, where you have one little bit of success when you make the goal. But developing a system over time, you can have success every single day.

Yeah, yeah, it's true. I think I, Yeah, I think he could have stated. Whoever wrote the article, I think could have stated that part of it better because yeah. Calling it smarter to do lists. I mean, I guess it makes sense, but I don't know it. Yeah, it didn't read well.

It didn't resonate. Yeah, I would agree, I would agree.

The one after this, though, is really interesting. And it's. The segment's called Avoid Information Blindness. We are. I mean, this show is an example and a byproduct of the fact that you can get any information you want or don't want at any time of day. Right. It's not like you sit down at 6 o' clock to hear the news and that's all you're gonna get. Or maybe you read the paper in the morning and you saw the news at night and that's it. Right. We are just constantly barraged with information. And it's not just information about the news, but it's all kinds of things. And so the advice is break data into binary choices, start simple. And he uses the example of a wine list at a restaurant. Like, ask yourself, don't look at the whole list and say, oh my God, there's so many options. Red or white. Right. And then. Okay, great, I've just ruled out half the list. Awesome. Now what kind of red do I want? You know, and then boom. And then what kind of. What price do I want to pay? You know, do I want to pay. Okay, it's got to be less than 30 bucks. Great. Perfect. And you just, you can really be efficient about all kinds of things and paying attention to the information that matters to you. I think that's, that's really the key is, is, you know, I had a business partner, Greg Snyder, who helped me start Backbeat Media before he then went and started the Brooklyn Zen center, which was the reason that he stopped doing.

That's awesome.

Yeah. Which is great. Right. But he says his job's the same. He's just going, asking people for money. Well, I love that.

I love it.

Right?

I love that.

Oh, he says all the stuff that he learned about, you know, selling here at Backbeat as we built the business. It's the same. It's fundraising. Okay, I'm sure. Yeah, yeah. But he always said, I aim to be ruthless with my time. That was one of Greg's phrases. And it's like. Yeah, and this is part of it. Like, you can bog yourself down in a decision that really doesn't need to take that kind of time, but you need to have a, you need to have that path that you're just going to blaze through it. And yes, if you thought about it, for an extra 10 minutes, you know, you might make a slightly different choice, but you need to. I guess really what it is, is you need to balance the time it takes to make a decision with the importance of its outcome.

Yeah. And I would say, you know, with your business, it seems like, you know, with us, all day long we're getting phone calls and emails and, you know, from companies that are kind of circling us, trying to get our attention, to sign up for some new service that does this to promote your business here instead of there and this place, to telling you they're going to help you get this contract or you're going to do this. And I think you have to do the same thing there is. You have to really be brutal with your time. You know, for years I always felt bad. You know, people call, like they'd go to my voicemail, I'd be like, ah, you know, I can't get these back. Until finally I just turned my voice, you know, voicemail off. I mean, this was like 10 years ago, no kidding, when I turned off. So my message on the voicemail at my office is, here's my email. Or if I know you, you already have my mobile number, contact me there. That's it. And so I'll get an email and I can quickly blow through that one or direct it to someone in the organization that, you know, if it does seem important.

But yeah, email is much easier to delegate around. Right.

Yeah. And there's just no way that I'm going to spend my time, you know, give up my time to someone trying to pitch something to me that I may or may not be interested. We just had a new one today. You know, we do business with this large insurance company and I get this thing and they say, oh, now we're only doing business on this new platform and you have to go sign up and you have to create this and do these things. And this I'm thinking, I really have to think about what's the volume of business we do with these folks.

Yeah.

Do we want to allocate the time to manage another platform? You know, we may want to and it may be a great new way to get business, but now I'm very particular about that and look at it and go, maybe not. I used to in the past think we needed to be everywhere. I mean, if another social media service pops up, I'm done. The time it takes. And yes, we push our content across different platforms, but now I think we're probably gotta be reaching saturation at some point and effectiveness of who's gonna read your. And how effective it is in your thing. So I love this concept of really chopping it up into small bits and making these quick decisions instead of dragging it out.

Well, and that's another. It's not in the article, but the concept and the commitment to making a decision is huge. Because procrastinating a decision is one of the worst things you can do. It's effectively like you've decided not to do anything.

That's correct.

Right. And if you think about. Instead of saying, I'm going to do that tomorrow, if you reframe it in your own mind, as I'm deciding not to do that today, because I'm going to do something else better than that today, that's a much better way to frame it. And I've caught myself saying, no, wait a minute. That thing I was gonna put off till tomorrow, now I'm not putting it off till tomorrow. I'm deciding not to do it today.

And that's fine.

Yeah.

As long as you're actively.

Yes. It's an active thing. And sometimes when I do it, I'll say, no, wait a minute, I want to do that today. Like, I need to get that done. That's important. This thing that I'm choosing to put in its place. You know, when you treat procrastination like a reprioritization, I like that. Right. It's a much clearer picture that you're giving yourself of your choices. It's like, wait a minute. How in the world would I ever say that? You know, this was more important than that. No way. I got to do that. You know? And it's. Yeah. A much easier way to frame that because you are actively deciding not to do it. You're not saying, yes, I want to do it, but, gosh, it's too hard. I'll do it tomorrow. You know, that kind of thing. I mean, I catch myself doing it even now, but I always try to just reframe it for myself. Like, wait a minute. A. Is what you're doing right now more important than what you just put off? No. Okay, now, what's one thing I can do for this, you know, this larger project that seems like I want to procrastinate it because it's too big? Just pick one thing, and then as soon as I do that one thing, I'm back to the top of this list, and it's like, pow. Okay, get out of my way. I want to finish. You know, that's cool.

I like his last one, too, where he talks about, you know, make your bed.

Literally, make your bed.

Yeah, I think that's great. He's like, you know, I didn't. Only 40% of the people make their beds every day. I mean, that's. That kind of blows me away, but I love it. It creates an immediate and visual sense of accomplishment and momentum to start the day. And I love that. I love that it's doing these little things. The one thing I would add about the bed, and I would suggest to everyone that's listening to this is not only should you make your bed every day, but you should regularly change which side of the bed you're sleeping on.

Yeah, I'm with you on this. Now you may or may not have to get your spouse's buy in.

Well, yeah, I think it's important to justify it to your spouse and try to, hey, look, let's try this. But it really can have a profound impact on many things, aspects of your life by changing that. Because again, you start the day, you have a different perspective. You're looking out that different window you're feeling. And it sounds really kind of small, but I'm a firm believer in the, you know, rebooting your brain in little ways can have dramatic impacts or have a dramatic impact on your life. And the same could be said for where you sit at the table.

Oh, totally.

You should not sit at the same spot at the table. And I don't know what the time, you know, you choose. But is it a week, a month, whatever it is. But on a regular basis, you should shift yourself, your kids, everybody around. It just keeps things more interesting and it gives you another perspective. And where we eat dinner, windows all around us, and we look out over some hills and stuff, and it's like, oh, no, we're switching here. And sometimes my kids would be like, what, this is my seat.

No, it's not.

Yeah, that's right. That's right. And so make your bed in the morning, but every few weeks or whatever time frame you'd like, like, switch sides of the bed and then reach out to us and let us know how it works for you.

If it drives you crazy, if you feel like it, I have an anecdote to share. I like this concept of switching everything. My friend Scott Little is a programmer. He actually writes plugins for Apple's Mail app. Right. He writes like Signature Profiler and a couple of the others. But he is originally from. I believe he's originally from the States. He lives in Poland and his wife is from Paris. Oh, that's cool. So they speak. My guess is, and this was a couple years ago, I had this conversation with him, but they speak. And they have two kids, they speak a little bit of Polish because they have to when they're amongst their neighbors. Right. But at the house, he said they either speak English or French generally. And that way the kids, you know, we'll grow up essentially trilingual and. And all that. And I said, okay, so how do you decide what, like, when you speak, which. Because otherwise you're gonna. I mean, your kids are gonna speak three languages, but they're not gonna know which is which.

Yeah.

And frankly, neither are you. He's like, yep. No, we solved that problem because he's a programmer. Of course they solved that problem. Every Monday morning, they switch. So they speak English for a week, and then when they wake up Monday morning, it is now French for a week.

Yeah, I like it.

Isn't that awesome?

Yeah, that's cool. It really works. I'm telling you. It's a little weird thing, but. And you'd be amazed, but maybe you wouldn't. But, you know, when some people, you tell, hey, you know, you should. You should try switching inside, but they look at you like, are you insane? I sleep on the left and that's it.

Right.

You know, okay. You know, But I think it works, and you should try it. And I'm a big proponent of it. I've done it now thinking about it. It's been a little too long since I've. We've switched, so I'm gonna bring it up, you know, today how I need.

To ask, because, Lisa, I've tried this, you know, because I'm like you. I like to just, like, for the sake of mixing it up, I want to mix it up. And Lisa, I mean, we've. We've switched a couple of times, but, man, it is never, ever an easy thing. So does. Does your wife. Is she more used to this?

Yeah, she's more used because we always, you know, I've done it forever.

Yeah.

And I'm. I hate ruts. You know, Ruts are.

Yes, that's it. I just don't want to be in a rut.

Yeah. I want something different. I want the day to go different often. And that's one way that we do it. And so, you know, I got her buy in early on. She knew I was kind of a nut, and so.

Well, that's it. Yeah.

Embraced it.

Yeah. Yeah. I. You know, when I was in college is where it started. My roommate and I, it would be like 2 in the morning, and we'd say, you know what? Let's rearrange the living room, because we had an apartment or whatever, and it's like, yeah, all right, great. You know, and then it was. Then it was like, you got to live in a different apartment.

Yeah.

And. And you do. You think about things differently. You walk in different patterns, and, you know, you. Plus, you learn, like, oh, yeah, this. This layout we have now sucks. The other one was way more efficient. So what else, you know, what else can you learn from that?

Yeah, I mean, a rut is just a grave with both ends kicked out of it. Right? Oh, so I don't want to be anywhere near it, man.

No, that's right. Yeah. There'll be enough time for that later.

Yeah, you got it.

Folks, thanks so much for joining us. You can find us. Please do visit our small business support group, come to BusinessShow Co Facebook and join us there. We would love to converse with you there. And then we'll include some of the stuff that we talk about there here.

In the show, too. Perfect.

Keep working on that. Charmed life. Change things up, folks. That's part of the charmed life.