Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

97% of People Should NEVER Be Entrepreneurs

7 Oct 2025 · 1 min

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Cameron Herold argues that about 97% of people should not run their own businesses because they lack "entrepreneurial DNA"—the necessary skills, risk tolerance, networks, or willingness to endure the long grind. He criticizes social media for presenting a glossy, misleading view of entrepreneurship and notes that many people would be better off applying entrepreneurial skills inside other companies rather than building businesses around themselves.

Chapters

97% of humans should never run their own business. They don't have the entrepreneurial DNA. They don't necessarily have the skill set, the risk tolerance. They don't maybe have the connections or the network or they're not willing to put in that grind. And I think entrepreneurship has sadly become too trendy, too fun, too kind of promoted on social media about look how great everything is. But no entrepreneur will ever share the really hard stories because it harms the business or harms ourself. So we end up having this kind of glossy view of what entrepreneurship is. But if you ever run your own business, you know it takes an awfully long time to get to the night before you become that overnight success story. So I think a lot of people though should be entrepreneurial, right? They should be able to maybe figure out their core unique ability and maybe do that for multiple companies but they won't necessarily want to build a business around themselves.