Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

A CEO Can NEVER Be Late

24 Nov 2025 · 1 min

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Cameron Herold argues that CEOs must never be late to meetings or calls because lateness signals disrespect and undermines stated core values. He frames habitual lateness as a systems problem and urges leaders to create systems that ensure timeliness, using direct coaching-language and audience-facing rhetorical questions.

Chapters

Who here has people showing up late for meetings? Right? All of us. Who here as an entrepreneur ever shows up late for meetings? Almost all of you show up late for meetings and you tend to show up and you go, sorry, I'm late. Right? I've put a mantra in place now with all the clients that I've coached globally that when you hear sorry, I'm late, what it really means is f you I'm disrespectful. My time is more valuable than yours. The CEO of the company can never, ever, ever be late for a phone call or a meeting. Because if you are, what you're saying is your core values don't actually matter. So you have to create a system that allows people to then show up on time for meetings, right? If I don't want you to be late, what's the system that's broken, that has you showing up late.