Be Ready To Fire THIS Kind of People!

Now, the key with core values is to be willing to fire people if they're breaking them, or they're merely like an aspirational value or a behavioral trait. And they have to be easy for people to understand. And then you can train people on how we live them. You can also praise people on when they live them, which is really, really critical. As you scale the company now is one of the ways you'll get your employees living the core values is to constantly thank people for living a core value. To constantly praise people for living a core value. To point out to somebody, hey, great job delivering what we promised when you did that with a CL client. So you praise them on something specific they did, but you tie it to a core value just even in the way you mention it.