Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

COO Alliance European Summit Barcelona | October 2026

20 Aug 2026 · 2 min

Watch on YouTube

1:30

In this brief promotional video, Cameron Herold announces a three‑and‑a‑half‑day, in‑person CEO/COO Alliance gathering in Barcelona this October. The event mirrors the original CEO Alliance format from ten years ago, limiting attendance to 14 COOs plus Herold. The first day‑and‑a‑half consists of each participant delivering a 15‑minute presentation on a personal or business skill they excel at, creating a rapid skill‑sharing session. The remaining day‑and‑half is dedicated to problem‑solving: each COO presents a major challenge facing their organization—leadership, team dynamics, or CEO issues—and the group collaboratively brainstorms solutions. Herold emphasizes that all necessary expertise is present within the room, making the format uniquely valuable. He invites CEOs to attend or to send their COOs, stressing the experiential benefit of this peer‑driven format.

Chapters

This October, we're running an event in Barcelona, Spain that I'm super excited about. The reason I'm excited about it, it's the exact same format as the very first 2 in-person CEO Alliance events that we ran 10 years ago. It's a small event. It's only 14 COOs and me in Barcelona for 3 and a half days. 10 years ago when we ran the event, we brought 10 COOs together. We're running the exact same format that we ran 10 years ago. Each of the 14 people that are showing up are going to do a 15-minute presentation to the rest of the group on one skill area that they're really strong in, either something that they're strong in personally or something that their business is really excellent at. That really encompasses the first day and a half where every member is presenting to everyone else in the group. The last day and a half of the event, each of the 14 attendees is presenting a big problem they're having inside of their company, either a problem with their leadership Maybe a problem with someone on their team or their CEO, something they're struggling with that their company needs to get better at. And the rest of the 14 of us are going to help problem solve and brainstorm and unstick them from that problem they're having. So that format is why I'm excited, because we're going to get to see that all of the expertise that we need is in the actual room. All of the expertise that we need is the rest of the members in the CEO Alliance. So hopefully you can send your COO, or if you're a CEO, you can join me. And the other 13 that are gonna be in Barcelona, and you'll understand why I'm as excited about it as I am, because you're gonna get to experience it. We'll see you in Barcelona.