COO Alliance Vivid Vision for 2022

The following is my 2022 vivid vision for the COO Alliance Creating a vivid vision brings the future into the present so everyone has clarity on what we're building now. It is a detailed overview of what the COO alliance will look like, act like and feel like three years out by December 31, 2022. Sharing it with others helps it become a reality. The Members the COO alliance is the only network of its kind in the world. For those who are second in command, the quality of our members continues to grow. Three years ago our founding members were mostly from companies doing 3 to 30 million dollars in revenue and companies of 25 to 200 employees. Now our minimum criteria for membership is 10 million dollars in revenue or capital raised. We have a platinum membership program for companies that are doing more than $100 million in revenue or have more than 250 employees and we have exclusive events just for them. All 250 COO alliance members are active participants with a strong desire to learn, a willing and the vulnerability to never be the smartest person in the room. They recognize that their growth as coos comes from learning from each other, conversations with peers and teaching COOs at smaller companies. Our online only members program have access to recorded content and their own private Facebook group. Through monthly live Q and A via Facebook with other members and myself, they receive hands on personal attention to support them with their challenges and they celebrate their successes so they can continue to grow themselves and their companies. What It Looks like we host six events per year and the members select three dates to attend on renewal after the first year. Members can attend as many events annually as they'd like. We just held our second annual COOCEO summit where we invited the CEOs to attend along with their COOs. Our members interact with each other between meetings via our COO alliance app. Our private Facebook group, Slack Channel and Zoom continue to support each other on their growth. All events are held at amazing properties in sunny Scottsdale, Arizona and the mountainous oceanside city of Vancouver, Canada. I host opening night cocktail parties at my home. The perfect weather allows us to do many of our breakout sessions and meals outdoors and we incorporate morning yoga, bike rides, hikes and fun into all of our events. World Class Content the content from the CO alliance events comes in a variety of forms, member to member learning breakouts, small group workshops, informal time book club 10 minute talks given by members on their own area of expertise Expert guest speakers who come to share with us. We operate the meetings in a confidential environment that allows everyone to feel comfortable in truly sharing and opening up with each other Members give presentations to the group on areas where they feel stuck and receive in depth feedback and experience sharing from other members. We work through a variety of forms, worksheets and exercises to encourage members to be introspective and grow themselves as leaders and grow their company's revenue, profitability, customer engagement and employee culture. We have an amazingly deep discussion at all group events. We frequently share tips for members in their private Facebook group as well as upload 10 minute talks into our private Google Drive so members can rewatch presentations from events that they didn't attend and never miss a beat. Members also share this video content with their company's employees. We also share all of our second in command podcasts with members and frequently interview their companies on the podcast as well. This gives them a unique opportunity to showcase their expertise, broaden exposure, achieve influencer status and increase traffic to their business. The content from the COO alliance events covers a variety of core CEO COO relationships building an unbreakable bond amongst rapid changes, strategic thinking and planning and gaining clarity around vision, operations and execution and transforming ideas into reality, people and processes, recruiting, interviewing, selection, top grading, onboarding, handcuffing a players and off boarding World class culture cultivating a fun culture that attracts employees and clients, technology tools, leveraging and streamlining people and processes, leadership and skill development, increasing confidence and capabilities and meetings that don't suck and running highly effective, impactful meetings, coaching, delegation and attracting and growing a unique ability team and more. Connect and Recharge at each event we do a fun activity with the group such as top golf, escape rooms, camelback hikes, cycling, golf, morning runs and yoga. This serves as a reminder to disconnect and have some fun. In addition to providing an opportunity to connect with each other on a deeper level outside of the meeting space, benefits and community. Since day one we've told members that they'll leave with ideas that are worth 10x their investment in either savings or new revenue or we'll give them their money back. No one has ever taken us up on it. Our members NPS hovers around 90% at each event. We've built out an accountability component to the CEO alliance so now members push each other throughout the year to put their ideas into action. They finally feel like they have their tribe to learn from. Members not only get value from working one on one with me at these events but but they find the greatest advantage in learning from each other. Plus they no longer need to waste their time attending CEO events where there is little information targeted specifically for them, this is their tribe. The Culture members greatly appreciate the time to slow down, think, plan and work on both themselves and their company without the day to day distractions of business. Our on site film and audio crews capture content throughout all the meetings for offline and online COO alliance members to learn from and review between events. The culture we're building in this mastermind is one of focused personal and business growth. We're all in this to work at growing ourselves and our companies in an open and trusting environment. We've created a culture where we can be vulnerable with each other and comfortably share our fears, insecurities, weaknesses, dreams, desires and goals. And we finally feel like we have the support from our peers for the first time. As coos we aren't here to goof off, but we're still here to have fun. While we work, we assist each other with our growth initiatives between meetings, providing an extra level of accountability and support. Marketing We've done a great job with marketing the COO alliance to find new members, all of our leads go into sales funnels so that we can not only market to potential members but also add value to them as COOs before and after they join. Our website shows the statistics of current member companies, includes profiles of members and their raving testimonials. We have marketing set up on autopilot through Facebook, social media, magazine ads, direct mail and LinkedIn. And we have retargeting in place so that prospects consistently see us even before they've decided to join. Cameron Speaking Events also continue to drop leads into our automated sales funnels. Our second in command podcast and magazine columns build credibility and we leverage that into signing up stronger and stronger members and companies into the CLL Alliance. We're getting a ton of exposure in the press about the program, our members and our team. Referrals from CEOs encouraging each other to have their CEOs join account for 30% of our signed new members. Our Team We're a fast growing high energy team of self starters and doers with a high level of passion and pride in our mission. Our COO handles all the key parts of the company, allowing everyone to focus on their areas of unique ability. We have fantastic people in place to head up marketing, affiliate programs, sales, social media, technology and finance. We still leverage freelancers globally too. We have productive and fun team meetings to align everyone quarterly, monthly and weekly. Our dashboards keep us focused on the critical areas of the business so we continue to attract new members, curate world class content and help millions of COOs grow their people, culture and profits.