Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Day 3 at COO Alliance Connect Boston

26 Sept 2026 · 1 min

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0:41

In this brief segment from the COO Alliance Connect Boston event, the speaker emphasizes that salespeople are the most difficult group to influence. He describes them as stubborn, strong‑minded, and entrepreneurial, often operating outside the office in their own territories. Because of these traits and their remote nature, holding them accountable for change is especially challenging.

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