Employees Won’t Care as Much as You — Here’s How to Make Them Care

Look, as an entrepreneur, you are delusional to think that anybody is going to care about your business as much as you do. The reality is you cannot motivate your employees. And even if your core values are strong, even if your core purpose is strong, even if your big hairy, audacious goal is strong, even if you've written the most compelling, vivid vision in the world, your employees are going to care about themselves and their family and their friends and their hobbies more than they do about your company. And you're dreaming to think that even if culture and I'm one of the best in the world at coaching CEOs and CEOs and Building World class company cultures. But you are dreaming if you think that your employees are ever going to line up and embrace the company as much as you do. So if you as the entrepreneur care more about their personal dreams, their personal goals, their insecurities, their fears, their joys, their bucket lists, if you actually care about your people, that's what will get them to care about your company.