David Berg explains how Costco's membership model could fix healthcare by separating how doctors earn money from what they recommend. At Redirect Health, a member got a prescription for $40 instead of $600 per quarter, with no insurance paperwork needed.
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We want to be that trusted guidance. And a big way we do it, Cameron, is we have to decouple the healthcare from the payment of it, just like Costco did. Right? Costco with its membership. That's how it makes money. It doesn't care how many TVs you buy, just like we don't care how many prescriptions you buy. We don't make any money on the things we recommend. And that's a really big decoupling that makes us able to be that trusted guide. And without a trusty guide today, I don't know that anyone can really navigate the system adequately so that they don't spend more than they should.
For me, when I was a redirect healthcare client, one of the benefits I got in membership was that one of the medications that I was getting, I was normally paying, I think it was around $600 per quarter and I was able to get it for about 40 bucks. And I had no idea where to go or what the generic was. And the doctor wasn't telling me that. I went in asking for something, Dr. Gave me a prescription and then reader I tell said no, you don't actually need that. You can actually get it for here. And the out of pocket was so low that you just pay it instead of, you know, trying to submit that to your health insurance and then getting denied later for other claims.
