Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

How Focusing on Revenue Can Solve Any Business Problem

28 Aug 2024 · 0 min

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0:21

A short talk (YouTube video) arguing that focusing on revenue and growth solves business problems more effectively than cost-cutting. The speaker references marketing figures (Joe Polish, Dan Kennedy) and emphasizes that attention determines outcomes (‘where your focus goes, energy flows’).

There's not a single problem that exists that a check can solve. Joe Polish has said that for forever. I think that was Dan Kennedy is the one who actually coined that phrase. But if your business is sitting, focusing on cost cutting, you're going to get more of that. But if you sit and focus on growth and focus on revenue, then I think you're actually going to really see more of that. So where your focus goes, energy flows.