Cameron Herold uses a duck-hunting analogy to explain how companies attract talent and clients. He calls leadership pages, job descriptions, office space, and online reviews 'decoys' that need systems and tools to work together.
So I want to give you a quick lesson from duck hunting. My grandfather owned a hunting and fishing resort. We spent a lot of time duck hunting together. And one of the things I learned about duck hunting is you need to actually understand the decoys to pull the ducks into your blind. So you put out these wooden ducks, and it would attract other ducks into your blind. So what are your company's decoys? What's your leadership team website page look like? What did your job description look like and read like? Have you had a copywriter polish that up? What's your company physical office space look like? What are your glass door reviews and your indeed reviews? Those are all the decoys that are going to help pull people into your business. And there's systems and tools that you have to use to get better at all of those.
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