Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

How to Recruit the BEST People with the Recruiting Bonus Approach #hiring #employeeengagement

29 Mar 2025 · 1 min

Watch on YouTube

0:56

A short YouTube talk by Cameron Herold on recruiting strategy: use a broad (“shotgun”) approach to source resumes but a targeted (“rifle”) approach to hire the right people—via executive search firms or generous internal recruiting bonuses. He provides a concrete example: for a $100,000 hire, offer a $50,000 recruiting bonus paid as $10,000 at months 12, 24, 36, 48 and 60, contingent on both referrer and new hire remaining employed.

Questions this video answers

$100,000

$50,000

Paid as $10,000 per year for five years, at months 12, 24, 36, 48 and 60, provided both referrer and hire remain employed.

Chapters

When you're looking to recruit, you need to use the shotgun approach for getting resumes in the door, but you need to use a more of a rifle based approach to get the right people into your company. You need to actually get executive search firms engaged to go out and poach and hire the right candidates. Or you need to put really strong recruiting bonuses in place to bring people inside of your company. One of the things that I do is I tell people to take a role that you're hiring for. Let's say you've got $100,000 person you're hiring for. I'm going to put a recruiting bonus in place of $50,000. If any of my employees get me someone who joins and takes that role, they're going to get a $50,000 bonus, but they're going to get paid $10,000 a year, five years in a row, and they're going to get paid at month 12, month 24, month 36, month 48 and month 60, provided both people are still in the company. It's that kind of an approach that's going to bring a lot of people into your company really quickly. And your best people already know your best people.