Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

How To Set Realistic Targets & Actually HIT Them!

19 Sept 2023 · 0 min

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0:26

Speaker emphasizes that raw metrics are meaningless without targets. Targets must be achievable but a stretch: if impossible teams give up; if too easy teams don't try. Setting the right target is difficult, especially in seasonal businesses, because of fluctuating baselines and motivation effects. The clip presents practical guidance on target-setting trade-offs to keep teams motivated and striving.

A metric by itself is useless. If I tell you how many units per hour is that good, is that bad? How would you know? Every single one of these metrics has to have a target. And that's really the hard part, right, is setting the targets. They have to be achievable. But a stretch. If they're unachievable, everybody just gives up. They can't possibly hit it, so they give up any. If they're too easy, everybody hits them and they don't have to try very hard. So you've got this tension if they need to be just hard enough that the team can stretch to hit them and. And that can be difficult to figure that out, especially in a very seasonal business.