Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

If It’s Not on the Calendar, It’s Not a Priority

19 Sept 2026 · 1 min

Watch on YouTube

1:16

In this solo talk, Cameron Herold emphasizes that effective time management hinges on treating the calendar as the central tool for prioritizing work. He outlines a practical system: each Sunday night, create a list of all tasks and projects for the upcoming week, categorize them into A (top 3‑4) and B (8‑10) priorities, assign sequential numbers (A1, A2, etc.), estimate the time each will require, and then schedule them directly into the calendar. He stresses that many people lack formal training in priority management, leading to a feeling of “running out of time.” Herold points viewers to his Invest in Your Leaders program (investinyourleaders.com), which offers a detailed 12‑module course—including a deep dive on time and priority management—suitable for anyone who manages others.

Chapters

We all have enough time and the same amount of time in our calendar. It's all about priority management. And not a single one of you have really had enough training on how to manage priorities and manage time. That's actually why you run out of time is you don't know how to manage it in the first place. So I like looking at the number one time management school system as my calendar, because my calendar shows me the amount of available time. And then I put those priorities into my calendar. So what I like to do on a Sunday night is come up with a list of things I need to get done. Over the next 7 days. Maybe it's 14 different projects that I need to get done or move forward or delegate inside of my team. Then I'm going to place them as A priorities and B priorities. Maybe I have 3 or 4 A priorities and maybe there's 8 to 10 are B priorities. Then I'm going to number the A priorities in order, kind of A1, A2, A3, the same with the Bs. Then I'm going to think about the amount of time for each of my priorities and I'm going to place them into my calendar. So I go into this system of time management, priority management in a lot of detail in my Invest in Your Leaders training. Go to investinyourleaders.com. It has the skills that you and anyone inside of your company that manages others needs to be good at. I would put anybody in your org through this course, through all 12 modules, but time management, priority management is certainly one that we all could do better at.