Real Company Culture Has Nothing to Do with Perks!

I think what companies do wrong with company culture is they think that company culture is about the perks. You know, the massages, the free lunches. It has nothing to do with culture. You can give away lots to your employees, but you might end up with a bunch of spoiled brats who aren't necessarily proud of being there. The difference Culture is in alignment with a vivid vision, alignment with core values, alignment with a big, hairy, audacious goal, alignment with, you know, your core purpose. It's getting rid of the jerks in the company, getting rid of the toxic underperformers so that you have these a players that are all completely aligned and driving forward.