Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Red Flags To Watch Out For in High Ticket Sales!!!

21 Oct 2023 · 0 min

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Cameron Herold argues it is unethical for companies to use third-party financing as their primary marketing mechanism to sell high-ticket products (for example, coaching programs) to people who likely cannot afford them. He states that if 70–80% or more of clients use financing, that usually indicates the product is unaffordable for those customers, and suggests that companies should self-finance if they will rely on financing.

I'm going to do a longer YouTube video about this later today, but I fundamentally disagree with companies using financing as their primary marketing mechanism when selling stuff to people that really can't afford it. I don't think it's ethical. If you're selling a coaching program or some high ticket program and you're getting 70, 80% or plus your clients using a financing mechanism, it usually means that they can't afford what you're selling. Or I think companies, if they're going to be doing that, should finance it themselves.