Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

STOP Calling Your Company a Family

2 Sept 2026 · 0 min

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0:28

Cameron Herold says calling your company a family is misleading because many people have bad family experiences. Instead, build trust like Cirque du Soleil performers do: set world-class standards where everyone's safety depends on each other's excellence.

Stop saying that you have a family culture. Half of the world population doesn't like their family. Sorry, I came up in the family I love, but I'm amazed there's people that didn't have— like, they had really dysfunctional, bad families. And don't say that you're actually a team environment either. Think of it more like Cirque du Soleil, that you want to be absolutely the best in the world and you can trust the other people because their lives are at stake when they're flying through the air and you're going to catch them. Try to raise the bar.