STOP Rushing Decisions! Benefits of Delayed Responses

My creative director, who's been with me for nine years, used to do this thing where I would ask him about something, and I've worked with creatives my whole career. I used to ask him about something, and he would say, I want to sleep on it. And it would drive me crazy because I'm like, you just don't want to make the decision. I felt like it was just deferring the decision. What I realized was, wow. When he eventually, after I stopped letting it bother me, is that when he slept on things, he actually did come back with a more thoughtful response and a more considered approach. And so much so, because at first I would just push him and I'd be like, you can sleep on it, but tell me what you think right now. Exactly. Yeah. And when he tells me what he thought right now versus sleeping on it, it was very different. Interesting. He had. I realized he doesn't have the capacity to, you know, think through all of the parts right in that moment. The way. Yes.